Life, 1922-06-22 · page 27 of 34
Life — June 22, 1922 — page 27: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire. The A.B. Dick Company promotes the Mimeograph—an early photocopying device that could produce 5,000 copies per hour. The illustration shows a sailor or worker operating the machine, suggesting it's a reliable, efficient tool for modern business. The ad's headline "Make fast—make to economy now" urges adoption of this time-saving technology. The accompanying **Mimeoscope** allowed duplication of designs without expensive printing cuts. The ad targets industrial and educational institutions, emphasizing speed, efficiency, and cost savings—key selling points during the early-to-mid twentieth century when such copying technology was revolutionary. This reflects the era's enthusiasm for mechanization and automation improving business productivity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| EPS MN EE Make fast—make fast to econ- omy now! The Mimeograph is one of the greatest time and money savers of the age. Thousands upon thousands of industrial and educational institutions throughout the world are profiting today by its great speed, by its remarkable efficiency and economy. Five thousand fine copies an hour of any letter, instruction, message, bulletin, chart, map, cartoon, design—picture and typewriting combined in the same page if desired—is its normal output. And LEE LE imine <i ER LEAL A i NM iy | y Ze eee LEGALS QELLLES working partner to this champion device of better and quicker business is the Mimeoscope—by which all kinds of plans, designs, etc., are easily duplicated—without using expensive cuts. Why not tie fast to the Mimeograph now? Ask Tel-U-Where for our local address, or send for book- let ““W-6” to A. B. Dick Company, Chicago—and New York. Ze KE EZ comicbooks.com