Life, 1922-06-01 · page 33 of 34
Life — June 1, 1922 — page 33: what you’re looking at
What you’re looking at
This page combines a humorous essay with a tooth-paste advertisement. The essay's title references Cicero's classical work on old age, establishing its satirical tone. **The Essay's Satire:** The unnamed author recounts a twenty-year-old woman choosing between two suitors: a wealthy architect and a man she describes as "an old sweetie"—who turns out to be thirty-four. The joke is that the author, also thirty-four, realizes he and his contemporaries are now considered "old" by the younger generation. The satire targets both youth's callousness and middle-aged anxiety about aging. **The Advertisement:** Pepsodent advertises its "new way" of brushing to combat "cloudy film" on teeth. The ad emphasizes scientific endorsement and offers a ten-day free trial. The advertisement uses the page to promote dental hygiene as modern, scientifically-validated progress—typical of 1920s advertising rhetoric positioning consumer products as solutions to newly-identified problems. Together, the juxtaposition is likely intentional: anxieties about aging paired with a product promising to restore youthful appearance.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
De Senectute HE other day an uncommonly dec- orative girl of twenty shocked me. It was my fault for having tried idly to find out why her usual sunlit loveli- ness was overcast with the visible and unaccustomed processes of thought. It seemed, uccording to an explanation youchsafed from behind a brow still prettily furrowed, that she was poised uncertain between two proposals of marriage. One was from a rich and cleanly architect, who wished her to be his at her earliest convenience, but she could not quite make up her mind to accept him. “Do you love him?” I asked in my orthodox way. “Love “\Vhy, I dislike him.” * * * However, that was not the shock. The shock came in her instinctive re- coil from the loathsome alternative. It | was a handsome offer from one whom she des guage as “an old sweetie.” She was, one gathered, just too fond of him for words, and he of her. But, after all, should a young girl let herself become an old man’s darling? “Who,” I asked, though it would have been better had I let the matter drop, “is this senile ad- mirer?” “I won’t tell you his name,” she went on, lifting, in her charming perplexity, the eyes of a wounded ‘an- gel. “Besides, he isn’t feeble or any- thing like that. But he’s every day of thirty-for * * * It is pure, unstudied judgments like that which make a man think. Espe- cially when he is just thirty-four. Here am I, for instance, a slippered panta- loon slinking toward a thirty-fifth birth- day—a doddering scribbler driven at last to the conclusion, not only that I don’t amount to much but that I never will. I might as well face the fact that I never have written anything and never will write anything that will live after me. It's rather sad, when you look at it that way And yet—well, at least there are some things I HAVEN’T written. Couldn't an epitaph be wrought for me she exclaimed in wondering ac- ibed in her own quaint lan- | Teeth You Envy Are brushed in this new way Millions of people daily now combat the film on teeth. This method is fast spreading all the world over, largely by dental advice. You see the results in every circle. Teeth once dingy now glisten as they should. Teeth once concealed now show in smiles. This is to offer a ten-day test to prove the benefits to you. That cloudy film A dingy film accumulates on teeth. When fresh it is viscous—you can feel it. Film clings to teeth, gets between the teeth and stays. It forms the basis of cloudy coats. Film is what discolors—not the teeth. Tartar is based on film. Film holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth troubles are now traced to film, and very few escape them. Must be combated Film has formed a great tooth prob- lem. No ordinary tooth paste can ef- fectively combat it. So dental science Pepsadent The New-Day Dentifrice Endorsed by modern authorities and now advised by leading dentists nearly all the world over. All drug- gists supply the large tubes. has ‘for years sought ways to fight this film. Two ways have now been found. Able authorities have proved them by many careful tests. A new tooth paste has been perfected, to comply with modern requirements. And these two film combatants are embodied in it. This tooth paste is Pepsodent, now employed by forty races, largely by dental advice. Other tooth enemies Starch is another tooth enemy. It gums the teeth, gets between the teeth, and often ferments and forms acid. Nature puts a starch digestant in the saliva to digest those starch deposits, but with modern diet it is often too weak. Pepsodent multiplies that starch di- gestant with every application. It also multiplies the alkalinity of the saliva. That is Nature’s neutralizer for acids which cause decay. Thus Pepsodent brings effects which modern authorities desire. They are bringing to millions a new dental era. Now we ask you to watch those effects for a few days and learn what they mean to you. The facts are most important to you. Cut out the coupon now. 10-Day Tube Free ™ THE PEPSODENT COMPANY, Dept. 42, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-day tube of Pepsodent to Only one tube to a family. comicbooks.com