Life, 1922-05-25 · page 25 of 34
Life — May 25, 1922 — page 25: what you’re looking at
What you’re looking at
This is a **tire company advertisement**, not political satire. The page features a Fisk Tires ad showing a child peeking around a large tire. The child appears to represent innocence or curiosity, with the visual suggesting the tire's impressive size and quality. The ad's messaging emphasizes four tire qualities—size, strength, resiliency, and price—claiming Fisk Tires surpass competition. A tagline reads "Time to Re-tire? (Buy Fisk)," a pun on "retire." The copy stresses that Fisk Tires offer reliable value and durability ("low cost mileage and unbroken service") for cars, trucks, and wagons. This appears to be early-to-mid 20th century advertising, when such direct product endorsements regularly appeared in magazines. There is no political commentary or satirical intent—it's straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
S 1s any 9 : | f S IZE, Strength, Resi- he ) ay | ‘ liency, Price—these four dull | things decide your mileage | cost. Because Fisk Cord Tires measure up to each of these requirements toa degree that surpasses com- petition, they give low cost mileage and un- broken _ service. nteen With mself sells f ona Tger, boss's ) has 4 y 4 J . . siness : Time to Re-tire? (Buy Fisk) n the TRADE MARK REQ. U. 8. PAT. OFF. lift it movie . y, and been There is a face-value alg to Fisk Tires that is a sure index to their built-in value. Look them over! There’s a Fisk Tire of extra value in every size, for car, truck or speed wagon comicbooks.com