Life, 1922-05-18 · page 32 of 34
Life — May 18, 1922 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising** for W.L. Douglas shoes, prominently featuring the company founder/trademark figure with a distinctive mustache. The ads emphasize direct factory sales eliminating middleman profits—a selling point relevant to early 20th-century consumer economics. The remaining editorial content consists of three brief pieces: "Eliminating the Rejection Slip" (a humorous confession about discovering how to get manuscripts published by stopping submissions), "The Newspaper Artist's Creed" (satirical observations about artistic clichés—golfers, derby hats, automobiles stuck in 1905), and "From a Contributor" (a personal anecdote about a stressful day preparing for a theatrical performance). These pieces showcase *Life*'s characteristic light satire targeting contemporary conventions and human foibles rather than specific political figures or events. The humor is genteel and observational rather than pointed commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
W.L.DOUGLAS Err panes $700 & $800 eee YOU CAN ALWAYS SAVE MONEY BY WEARING W.L.DOUGLAS SHOES SOLD DIRECT FROM FACTORY THE STAMPED PRICE IS YOUR PROTECTION AGAINST BY MORE THAN FORTY YEARS EXPERIENCE IN MAKING FINE SHOES They are made of the best and finest leathers, by skilled shoemakers, all working to make the best shoes for the price that money can buy. The quality is unsurpassed. Only by examining them can you appreciate their wonderful value. Shoes of equal quality cannot be bought elsewhere at anywhere near our prices. Our $7.00 and $8.00 shoes are exceptionally good values. W. L. Douglas shoes are put into all of our 108 stores at factory cost. Wedo not make one cent of profit until the shoesare sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. UNREASONABLE PROFITS No matter where you live, shoe dealers can supply you with W. L. Douglas shoes. They cost no more in San Francisco than they do in New York. Insist upon having W. L. Douglas shoes with the name and retail price stamped on the sole. Do not take a substitute and pay ‘W.LDOUGLAS PRODUCT IS GUARANTEED world. It stands for thehighest standard of quality atthe low- est possible cost. The intrinsic value ofa Trade Mark lies In giving to the con- sumer the equiva- | the marriage of my fiancée to another | man. | open the other letter. extra profits. Order direct the factory and save money. from President WL. 147 Spark St., Brockton, Mass. Eliminating the Rejection Slip | truths, my ability to read between lines | T last I have discovered the secret. After all these years of heart- breaking, back-breaking, almost fruit- less toil to land my manuscripts in print’ I see ahead the road to success. I have discovered a method of eliminating the rejection slip. I do not assume all the credit myself. I cannot truthfully say that I am en- tirely a self-made man. Many are the conscientious editors whose wise words have pointed out the way. Yet it has | been my ready comprehension of basic Sure Relief FOR INDIGESTION AV 6 BELLANS 5 Hot water » Sure Relief . E LLANS 25¢ ano 75¢ PACKAGES EVERYWHERE that has brought it all about, and I modestly take myself for all I am worth. Yes, at last I have discovered +the secret, the true method of eliminating the rejection slip. writing. The Newspaper Artist’s Creed Every man who plays golf does so at the expense of his business and against his wife’s will. He returns home from the course every evening either cursing or noisily and offensive- ly jubilant. Every man typical of the common people wears a derby hat. No woman ever gets a seat in a car | and every man who does reads a news- paper opened wide. No man likes to put on a dress suit. | after-dinner | | speech, no matter how good. No man enjoys an The automobile is just where it was in 1905. All small boys are funny, especially if they live in the country. All successful men have stomachs and drooping mustaches. ‘McC, H. large I am going to stop | From a Contributor ‘HE Editors of Lire. Gentlemen (so to speak) ; Wednesday, March 29, was my busy | day. I spent several hours in securing clothes, greasepaints, ete., prey paratory to appearing in a play that night, ang several more in rehearsing and in try- ing to master two songs that I was to attempt to play. (And, at best, I play atrociously.) I was nervous and irrit | able over the entire prospect. In addition to the tortures just re. corded, I received notice that I’d log my pet lawsuit, and a wire announcing a serious illness in my family. Also a part of the ceiling of my room fell | raising Ned with my dinner-clothes which had been laid out for my hasty dressing. And my nerves were further unstrung by my actually getting a num. her I asked for on the telephone. When I arrived at my home to dress for dinner, I found two letters. One | opened eagerly, recognizing the hand- writing. It was the announcement oj Only by a great effort could | Tt was a request from you for material for the “Dont Worry” Number. Ten minutes later I was rushed t Bellevue for observation. The bill will B ¢ he sent to you. Hoping you are the sane, I am Calmly yours, James Dyrenrortu, ‘THouGH neither is a pugilist, The sight makes one turn pale— The dentist and manicurist ‘( “Ge met how out the priz I It Maj seer sunt an man not pres day, robe —w roor han ring antl Fighting “tooth and nail.” The Question of “ Health = —in relation to un- derwear, i is simply the uestion of which brie will allow the skin to function most naturally —and the answer to it is Wallace’s Linen Mesh Underwear It is reasonably , priced at all good shops. GEO Vel Also makers of Flaxal Pure Linen Underwes(j__ comicbooks.com