Life, 1922-05-18 · page 21 of 34
Life — May 18, 1922 — page 21: what you’re looking at
What you’re looking at
This page is a theater guide—a "Confidential Guide" to Broadway shows and entertainments. It's organized into three sections reviewing current productions: "More or Less Serious" plays, "Comedy and Things Like That," and "Eye and Ear Entertainment" (musicals). The cartoon at bottom depicts an industrialist (labeled as "Mr. R. J. Reynolds") inducing guests to "walk a mile for a camel"—a direct reference to Reynolds' famous cigarette advertising slogan. The joke satirizes how brazenly corporations use their wealth and influence to promote consumption, even disguising advertising as casual social activities. The page itself functions as entertainment journalism mixed with theater advertising—typical of Life's role as a satirical magazine covering American leisure and consumer culture in the early 1920s. The casual reviews reflect the magazine's audience: affluent New Yorkers with disposable income for Broadway shows and branded consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Owing to the time it takes to print Lire, readers should verify from the daily news- papers the continuance of the attractions at the theatres mentioned. More or Less Serious | The Bat. Morosco—The dean of thrillers. Bulldog Drummond. Knickerbocker.—Every- thing tht a melodrama should have, multiplied by six. The Cat and the Canary. National.—Glorious- ly creepy, giving opportunity for holding hands with your neighbor just for human contact’s sake. The Charlatan. Times Square.—Murder mys- tery starting in a magician’s cabinet. Fanny Hawthorne. Vanderbilt.—To viewed later. The Hairy Ape. Plymouth—A powerful in- dictment of society by Eugene O'Neill. He Who Gets Slapped. Fulton.--Andreyev’s beautiful tragedy of the circus, effectively done. The Hindu. Comedy.—Oriental melodrama, with Walker Whiteside very sinister. Lawful Larceny. Republic.—Showing that un- important material can be made into an interest- ing play, helped out by a good cast. Montmartre, Nora Bayes.—Something from France. The Nest. Forty-Eighth drama of that much-heralded emotion, Love, splendidly acted. The Night Call. Frazee.—Mystery play, the mystery being why it was ever produced. The Red Geranium. Princess——To be re- viewed next: week, The Shadow. Klaw.—Rustic English drama, good if you are not in a hurry. be re- St—A poignant Mother Comedy and Things Like That The Advertising of Kate. viewed next week. Bronx Express. issue. Captain Applejack. Cort.—Delightful roman- tic burlesque, with Wallace Eddinger and Mary Nash. The Czarina. Empire—Doris Keane as the charmingly promiscuous Empress of Russia. The Dvmi-Virgin. Eltinge—Just what it sounds like, The Lover Road. Bijou.—Entertaining En- slish comedy, with Charles Cherry and an excel- Tent cas The First Year. Little—A classic of Ameri- can home-life, by and with Frank Craven. The French Doll. Lyceum.—Regulation play on marrying for money, acted in expert manner by Irene Bordoni and others. The Goldfish. Maxine Elliott’s—Marjorie Rambea and Wilton Lackaye in a mélange of comedy stunts, some of which are amusing. Kiki. Belasco.—A startling character study of a cocette by Lenore Ulric. _ Partners Again. Selwyn.—Reviewed in this issue, The Rubicon. those who like it. Six-Cylinder Love. Sam H. Har Truex and June Walker in a hilarious ride through the suburbs. To the Ladies! Liberty.—Helen Hayes and Otto Kruger in a play which has wonderful Satire mixed with good amusing home-stuff. The Truth About Blayds. Booth—A. A. Milne’s latest and most sensible comedy, very well done, Up the Ladder. kum _What the Public Wants. viewed next week. Astor.—Reviewed in this Hudson,—Great nudging for Playhouse-—Ordinary clean Garrick.—To be re- Eye and Ear Entertainment Blossom Time, Ambassador.—For those who still like to hear good music. The Blue Kitten. Earl Carroll—Joseph Caw- thorn and Lillian Lorraine in regulation musical comedy stuff. The Blushing Bride. Forty-Fourth St.—Cecil Lean and Cleo Mayfield also in regulation musical comedy stuff. Chauve Souris. Forty-Ninth St.—Russian artists in pleasing and naive vaudeville. For Goodness Sake! Lyric—The Astaires’ dancing makes it good. Go Easy, Mabel! Longacre.—To be reviewed next week. Good Morning Dearie. around musical comedy. Globe.—Excellent all- The Hotel Mouse. sings. Shubert.—Frances White Winter Garden.—Eddie Cleve. Make It Snappy. Cantor very funny in his native tongue. land Bronner ballet. Marjolaine. Broadhurst—Pleasant version of “Pomander Walk. The Music Box Revue, Music Box.—A model for all future revues. The Perfect Fool. George M. Cohan’s—Ed Wynn in a fever of needless apprehension over his show. The Rose of Stamboul. Century.—Tessa Kosta and James Barton in a spectacular and tuneful comic opera. Tangerine. Casino.—Julia Sanderson at her sweetest. musicai WV AV AA ff Ay} INTIMATE GLIMPSES OF AMERICAN GENERALS OF INDUSTRY . 37, Mr. R. J. Reynolds induces his guests to walk a mile for a camel. comicbooks.com