Life, 1922-04-27 · page 32 of 34
Life — April 27, 1922 — page 32: what you’re looking at
What you’re looking at
This is a **title page/advertisement**, not a satirical cartoon. Life magazine is promoting a cross-media venture with the Key Holding Corporation to adapt humorous content from Life's pages into weekly moving picture (film) shorts shown in theaters. The page invites readers to participate by submitting their favorite jokes, anecdotes, or pictures from Life's weekly issues for potential screen adaptation. The cherub illustration symbolizes the "good things" being celebrated. **Key context for modern readers:** This represents an early 20th-century multimedia licensing strategy—Life was leveraging its popular satirical humor by selling adapted content to movie theaters. This was how magazines expanded revenue before television. The invitation itself served as advertising, encouraging readers to buy Life regularly while promoting the film shorts. The tone is straightforward promotion rather than satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
What is the best thing in LIFE? Our reason for asking this question of our readers will appear when you have read what follows. The Good Things Life are now featured weekly on the screen in our leading moving picture theatres. The best humor of LIFE, rearranged and heightened in pictorial effect, is enjoyed by millions of spectators. It only remains for us to offer this opportunity to the readers of LIFE to become associated with us in the selection of material. What is the best thing you see in LIFE each week? Either cut it out or write out what it is and send it to Tue Key Hotpmnc Corporation 209 East 124th Street New York City lease ‘ot that the Key Hoipinc Corporation ‘Please “Note will consider requests in the order of their receipt and make use of such selections as, in its opinion, have general appeal to the millions who must be considered as a screen audience, provided they are adaptable to screen production. Give name of author or artist, date of issue and number of page. that suitable material selected ‘Remember from LIFE by LIFE readers will be included in each week’s features. Look around now and choose your favorite joke, anecdote or picture. During any week you may be in terested—nay, startled—to see the selection you have made reproduced at your local theatre. comicbooks.com