Life — April 27, 1922 — page 27: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ritten, it the ‘ation Y, by er & York pub- rkable types, color THE Wald- pany) p this ing ti fatal y up.” trary, leplore it can- being remely done. Haroli Miftic laid i y wel ‘hile a for ity BASE Angeli n Com of ay writte ner 0 not $ iterest| sort Is this offer too good to be true? Is it possible that we are offering a value too great to be credible? Do people shy at the thought of getting too much for their money? E recently mailed several W thousand circulars to book- lovers. We described and pictured these thirty volumes of the Little Leather Library honestly, sin- cerely, accurately. But we received relatively few orders. Chen we mailed several more thou- sand circulars to booklovers, this tine enclosing a sample cover of one of the volumes illustrated above. Orders came in by the hundred! The reason, we believe, is that most peo- ple can not believe we can really offer so great a value unless they see a sample! In this advertisement, naturally, it is impossible for us to show you a ample volume. The best we can do is to describe and picture the books in the limited space on this page. We depend on your faith in the statements made by the advertise- ments appearing in Lire; and we are hoping you 1 believe what we say, instead of thinking this offer is “too good to be true.” What this offer is Here then is our offer. The illus- tration above shows thirty of the world’s greatest masterpieces of liter- ature. These include the finest works of such immortal authors as Shakes- peare, Kipling, Stevenson, Emerson, Poe, Coleridge, Burns, Omar Khay- yam, Macaulay, Lincoln, Washing- ton, Oscar Wilde, Gilbert, Longfel- low, Drummond, Conan Doyle, Ed- ward Everett Hale, Thoreau, Tenny- son, Browning, and others. These are books which no one cares to confess Many people who have been asked to guess the value of these he has not read and re-read; books which bear reading a score of times. Each of these volumes is complete —this is not that abomination, a col- lection of extracts; the paper is a high-grade white wove antique, equal to that used in books selling at $1.50 to $2.00; the type is clear and easy to read; the binding is a beautiful limp material, tinted in antique copper and green, and so handsomely em- bossed as to give it the appearance of hand tooled leather. And, though each of these volumes is complete (the entire set contains over 3,000 pages), a volume can be carried conveniently wherever you go, in your pocket or purse; several can be placed in your handbag or grip; or the entire thirty can be placed on your library table “with- out ‘cluttering it up” as one pur- chaser expressed it. What about the price? Producing such fine books is, in it- self, no great achievement. But the aim of this enterprise has been to pro- duce them at a price that anyone in the whole land could afford; the only way we could do this was to manu- facture them in quantities of nearly a million ata time—to bring the price down through “quantity production.” And we relied for our sales on our faith that Americans would rather read classics than trash. What hap- pened? OVER TEN MILLION of these volumes have already been purchased by peo- ple in every walk of life. Yet we know, from our daily mail, that many thousands of people still cannot believe we can sell 30 such volumes for $2.98 (plus postage). We do not know how to combat this skepticism. All we can say send for these 30 volumes you are not satisfied, return them at any time within a month and you will not be out one penny. Of the thousands of readers who purchased this set not one in a hundred expressed dissatis- faction for any reason whatever. Send No Money No description, no illustration, can do these 30 volumes justice. You must see them. We should like to send every reader a sample, but frankly our profit is so small we can- not afford it. We offer, instead, to send the entire set on trial. Simply mail the coupon or a letter ; when the set arrives, pay the postman $2 plus postage ; then examine the books. As stated above, your money will be returned at any time within 30 days for any reason, or for NO reason, if you request it. Mail the coupon ora letter NOW while this page is be- fore you, or you may forget. Little Leather Library Corp’n Dept. 484, 354 Fourth Avenue New York Little Leather Library Corp’n, Dept. 484 354 Fourth Avenue, New York send me the set of 30 volumes of the De Luxe edition of the Library. It is understood that the price of these 30 ther volumes is ONLY. $2: 98 plus postage, which I will pay. the postman when the set arrives. But if mall the books back: ‘am not satisfled, after examining them, I will within 30 days, and you are to your sipenee etund my money at once” Tt is understood there is no further payment books have estimated, before we told them the price, that they are worth from $50 to $100 for the complete set. These records are on file for inspection of any one interested. or obligation of any kind. comicbooks.com J