Life, 1922-04-20 · page 30 of 34
Life — April 20, 1922 — page 30: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising** for W.L. Douglas shoes, which dominates the layout. The ad emphasizes factory-direct sales eliminating middleman profits—a business model pitch rather than satire. The **humor sections** are brief: 1. **"Spoiling the Fun"**: A schoolteacher asks children if everyone treating each other kindly would be wonderful. A boy objects because then there'd be "no more Mutt and Jeff pictures"—referencing a popular comic strip known for slapstick humor and conflict. The joke: conflict and misbehavior fuel entertainment. 2. **"Evolution: Saluting an Officer"**: A historical anecdote about Alexander the Great claiming soldiers prostrating before him isn't degradation but "soldierly greeting." The humor suggests this sounds like modern military rhetoric—likely referencing post-WWI military culture, implying leaders still use flowery language to justify subordination. Both jokes are lightweight social observation rather than sharp political satire. The page reflects early 20th-century advertising dominance in magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SAVE MONEY BY WEARING YOU CAN ALWAYS W.LDOUGLAS SHOES SOLD DIRECT FROM FACTORY TO YOU AT ONE PROFIT ‘THE STAMPED PRICE IS YOUR PROTECTION AGAINST UNREASONABLE PROFITS WLDOUGLAS FORMENANDWOMEN $700 & $8.00 SHOES ‘WHEN YOU BUY W.L.DOUGLAS SHOES CONSIDER THE EXTRA QUALITY ‘YOV RECEIVE FOR THE PRICE PAID ‘W. L. Douglas shoes are made of the best and finest selected leathers the market affords. We employ the high- est paid, skilled shoemakers, all work- ing with an honest determination to make the best shoes for the price that money can buy. When you need shoes look for a W.L. Douglas store. We own 108 stores lo- cated in the principal cities. You will find in our stores many kindsand styles of high-class, fine shoes that we believe are better shoe values for the money than you can buy elsewhere. Our $7.00 and $8.00 shoes are excep- tionally good values. There is one point we wish to impress upon you that is worth dollars for you to remember. W. L. Douglas shoes are put into all of our stores at factory cost. We donot make one cent of profit until the shoes are sold to you. When you buy shoes at any one of our stores you pay only one small retail profit. No matter where you live, shoe dealers cansupply youwithW.L.Douglasshoes. They cost no more in San cisco than they doin New York. Insist upon having W. L. Douglas shoes with the name and retail price stamped on the sole. Do not takea substitute and pay one or two extra profits. Order direct from the factory and save money. and portrait is the best known shoe Trade Mark in the world, It stands for thehighest standard of quality at the low- est possible cost. The intrinsic value of a Trade Mark lies in giving to the con- sumer the equiva- lent of the price paid for the goods. Catalog Free. President LAA las Shoe Co., 147 Spark St, Brockton, Mase. Mee Art cess—which each vertisers in the Meyer Both C r Both Company practical training. If your talent. WE TEACH COMMERCIAL R Properly Trained Artists Earn $100 a week and ege—a Department of the offers you a different and you like to draw, de} Organization men and women. Study this practical co y the largest and most widely known Commer: jon in the field with 20 years’ suc- ir produces and Sells to ad- nited States and Canada over ten thousand commercial drawings, Who else could give you so wide an Commercial Art is a necessity—the demand Get facts before you, enroll in ai ‘our special booklet. “Your Opportunity” half the cost of mailing—ic in stamps. lop teacher inquired. answered: is greater every; paid, intensely open’ to. botir instruction. and Jeff pictures.” After a moment's reflection the SSR rFORALES Spoiling the Fun The teacher said to her pupils: “Wouldn’t this be a great world if peo- ple would all love one another and treat each other with kindness?” One small boy looked doubtful. “Wouldn’t you like to see everybody treat everybody else with kindness?” the boy “Then there wouldn’t be any more Mutt —Youngstown Telegram. MEYER BOTH COLLEGE of COMME! AL ART = SEXUAL KNOWLEDGE 320 Pages ILLUSTRATED Cloth By Winfield Scott Hall, M. D., Ph. D. SEX FACTS MADE PLAIN onrequest » Philadelphia Evolution: Saluting an Officer Alexander, addressing his troops before the walls of Thebes, proclaimed: “And remember, men, when you fall flat | on your faces before ME, it is not a mark of humility or degradation: it is simply a soldierly greeting.” Somehow, that line sounds vaguely familiar—American Legion Weckly. No Flapper “Ts Sue a good girl?” “Is she? Boy, she’s so_innocent she thinks Scott Fitzgerald’s ‘The Beautiful and Damned’ is a picture of a river!” , —Texas Scalper. Ode to Spring—and All That Er—Spring! You perfectly priceless old thing! I'm frightfully bucked at the signs that one sees; The jolly old sap in the topping old trees: The priceless old lilac, and that sort of rot: It jolly well cheers a chap up, does it not} It’s so fearfully bright; : So amazingly right, And one feels as one feels if one got rather tight. There’s a tang in the air, If you know what I mean, And the grass, as it were, Is so frightfully green. We shall soon have the jolly old bee on the wing— Er—Spring. Old fruit! You've given old Winter the boot. The voice of the tailor is heard in the land (I wonder what my rotten credit will stand?), And the birds and the flow'rs (but es. pecially the “birds”) Will be looking too perfectly priceless for words. We shall have to get stocks Of new ties and new socks, And of course we must alter the jolly old clocks ; : So a young fellow’s fancy Turns nat’rally towards The river and Nancie, Or Betty and Lord's. In fact—as I said—you're a priceless old thing— Er—Spring. Old bean! It’s— well, it’s—you know what I mean. It’s time I was oiling the jolly old bat, So, cutting a long story short, and all that, The theme of this jolly old song that I sing Is—er—jolly old Spring! —Desmond Carter, in London Opinion. A Broadway Success “Rotten,” said the critic. “Deficient in spirit and technique.” said the artist. “Tnexctisably vulgar,” said the preacher. “Without ideals or realism,” said the philosopher. “Precisely,” said the producer. show was the hit of the season. —Princeton Tiger. And the Picturesque Log Fires Fairy Fuel sprinkled on your log fir gives the beautiful colorings by buri wood. In the f flames can b blue of the sky of the sea an and gold of 1 sun. Package postpaid $1. 440 just out, Bither or both sent on request. Look for the Pohlson{ things in stores! and gift shops. POHLSON GIFT SHOPS, Pawtucket, RL ALive Proposition for Men Who Can Sell ‘We need a few more reliable men to sell our advertisint thermometers. Made by ‘of ther mometers in the world. ce unnecessary but dF irable. Liberal commissions. Give past employment a ferences. . B. Div. Taylor Instrument Companies, Rochester, N.Y: Tl A Leo Loui: Henr Lee A. H Abra Babe! 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