Life, 1922-04-20 · page 29 of 34
Life — April 20, 1922 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's early era. The page promotes the **Paige 6-66 automobile**, marketed as "The Most Beautiful Car in America." The advertisement uses the tagline "Master of the Highway" to emphasize the vehicle's performance, comfort, and reliability. The copy encourages potential buyers to test-drive the car to experience its "responsive power" and "perfect spring suspension." The image shows a sleek, open-air touring car photographed against a winter landscape with bare trees, presenting an aspirational lifestyle image typical of 1920s automotive advertising. The pricing listed ($2,195–$3,359 depending on model) reflects early twentieth-century luxury vehicle costs. This is period advertising, not satire—Life magazine in its early decades mixed editorial content with premium advertising to wealthy readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LL YOU need is just one ride Aitesina the wheel of a 6-66 and you will realize in- stantly the comfort and economy of vast reserve power. - Then, too, you will understand why this car has won for itself the title—Master of the Highway. Take this ride today. Get out in the open where you can experi- ence the joy of truly responsive power, perfect spring suspension, and steady restful riding qualities. Then, remind yourself that this is the car—the champion of them all —that you can now buy for $2195. The New 6-66 Prices 6-66 Lakewood, 7-Passenger Touring - $2195 6-66 Larchmont II, Sport Type - - - 2245 6-66 Daytona, 3-Passenger Roadster - 2495 All Prices F. O. B. Factory, Tax Extra. 6-66 Sedan, 7-Passenger 6-66 Limousine, 7-Passenger - - 6-66 Coupe, 5-Passenger Cord Tires Standard Equipment on all Models comicbooks.com