Life, 1922-04-06 · page 3 of 38
Life — April 6, 1922 — page 3: what you’re looking at
What you’re looking at
This page is **entirely advertising**, not satire or political commentary. It's a full-page advertisement for the Haldeman-Julius Company's "World's Famous Books" series—a mail-order book club offering 239 classic titles at 10 cents each. The ad emphasizes accessibility: these are compact, affordable editions of canonical literature (drama, history, philosophy, poetry) designed for working people who couldn't afford full-price books. The company advertised these aggressively in publications like *Life*, targeting middle and working-class readers during the early 20th century. This reflects a genuine historical phenomenon: Haldeman-Julius democratized classic literature through cheap mass production, making "high culture" accessible to ordinary Americans for the first time. The catalog listing hundreds of titles serves as both advertisement and actual ordering guide.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- LIFE. 1 WORLD’S FAMOUS BOOKS | °* Classics of Fiction, Drama, History, Biography, Philosophy, Science, Poetry and Humor Now Produced in Pocket Size—Improve Your Mind by Reading Order by Mail—Size of Books 344x5 inches—Not on Sale Direct to Publisher—Books Printed Uniformly; Bound Neatly in Card-Cover Paper. Your Pick of 239 Great Titles at 10c—Quick Service Guaranteed. mazing thing about our new process in printing is the fact that possible the production of 239 masterpieces of literature—not but complete—at the surprisingly low price of 10c each. ng compact, yet readable type, and good thin paper it has been e to print the complete and original text in every case in a thin hich easily slips into the pocket. Many readers have become sed that they make a practice of slipping four or five of these The it mak extract in Moments—Easy to Carry. in Book Stores—Send Your Order Take 10c EACH formerly wasted. Many people carry some of these books with them constantly. Over 7,000,000 of these unique books have been sold during the past two years, indicating the popularity of the idea. The library was started with the thought of putting the best literature within reach of the masses. While the books are printed on good book paper and very neatly and securely bound in heavy card-cover paper, they are not in- to a pocket before starting the day’s work. They do not bulge t and are not noticeable, yet are always available. ew process in publishing now makes it possible for men and ho are lovers of the best literature to become well read in time ORDER BY NUMBER Drama 46 Salome. Oscar Wilde. Pillars of Society. Ibsen. Redemption. Tolstoi. Tartuffe. Moliere. Importance of Being Oscar Wilde. -as and Melisande. erlinck. Schnitzler. Fiction De Maupassant’s Poe's Tales. Great Ghost Stories. Carmen. Merimee. Dr. Jekyll and Mr. Hyde. Last Days of a Con- demned . Hugo. Man Who Would Be King. Kipling. He Renounced the Faith. Jack London. Christmas Carol. Rip Van Winkle. Red Laugh, Andreyev. y si Hanged. Andreyev. Sherlock Holmes Tales. Country of the Blind. , ells. Attack on the Mill. Zola. Andersen’s Fairy Tales. Alice in Wonderland. Dream of John Ball. House and the Brain. Color of Life. E. Haideman-Julius. 198 Majesty of Justice. Anatole France. 215 The Miraculous R venge, Bernard Shaw. 4 The Kiss and Stories. Chekhov. 219 The Human Tragedy. Anatole France. The Marquise. Sand. 230 The Fleece of Gold. Theophile Gautier. 232 Three Strangers. ary. 29 Twenty-Six Mea and sirl, Maxim Gorki. Ro ams, scree: istory, Biography 126 History of Rome. Special bargain if you order entire library of 239 volumes. 128 Caesar: Who He Was. 185 History of Printing. 175 Science of History. Froude. 52 Voltaire. Victor Hugo 125 War Speeches of Woodrow Wilson. 142 Bismarck and the German Empire. 51 Bruno: His Life and Martyrdom. Cromwell and His Day. State and Heart Af- fairs of Henry VIII. Paine’s Common Sense. Vindication of Paine. Ingersoll. Smasher of Shams. Sex Life in Greece and Rome. Speeches of Lincoln. Was Poe Immortal? Whitman, Battle of Waterloo. Victor Hugo. Lincoln and the Working Class. Essay on Swinburne. Quiller-Couch. Diderot, _ Elli Keats, The Man, His Work and Hi Friend: Satan and the Saints. H. M. Tichenor. Humor Idle Thoughts of an Idle Fellow. Jerome. Let’s Laugh. Nasby. English as She Is Spoke. Mark Twain. Artemus Ward, His Book. Whistler’s Humor. Wit of Heinrich Heine. Geo. Eliot. 8 Humorous Sketches. Mark Twain. Literature Soul of Man Under Socialism. ©. Wilde. Toleration. Voltaire. Love Letters of Men and Women of Genius. Love. Montaigne. Bacon’s Essays. Emerson’s Essays. Love Letters of a Nun. ion Going to Church. aw. 61 Tolstoi’s Essay: 176 Four E; 160 Shakes) 186 7 Carlyle. Prince of Peace. Bryan, On Reading. Brandes. Confessions of An Opium Eater. How Voltaire Fooled Priest and King. 3 18 Essays. Voltaire. Lincoln. Ingersoll. 183 Realism in Art and Literature. Darrow. 177 Subjection of Women. John Stuart Mill. 17 On Walking. Thoreau. 70 Lamb’s Essays. 135 Socialism for Million- aires. G, B. Shaw. 235 Essays. G. K. Chesterton. 7 A Liberal Education. Thomas Huxley. 233 Thoughts on Litera- ture and Art. Goethe. 225 Condescen: i Women, and Other Essays. Maeterlinck. 218 Essays. Jean Jaures. 10 Shelley. F, Thompson. Maxims & ams SF ineeraol G. Sand. Rochefoucauld. Epigrams of Ibsen. Witticism De Sevigne. Epigrams. G. B. Shaw Maxims. Napoleon. Proverbs of England. Proverbs of France. Proverbs of Japan. Proverbs of China. Proverbs Proverbs Proverbs Proverbs Proverbs Epigra Aphorisms. Philosophy, Religion 62 Schopenhauer’s Es: 8. and Death of 96 Dialogues of Plato. 103 Pocket Theology. Voltaire. 132 Foundations of Religion. 4 tended to decorate shelves but to enrich minds. The original price of these books is 25c each, but to introduce them rapidly they have been offered at 10c each. This i tory offer and intended to show the publisher's confidence in the idea. Order by Mail. Take Your Pick at Only 10c a Book 138 Studies in Pe: Schopenhauer. Idea of Go John Stuart Life and Character. Goethe. Ignorant Philosopher. Voltaire, Thoughts of Pascal. Olympian Gods. H. M. Tichenor. The Stoic Philosophy. Prof. Gilbert Murray. Essays on New Tes- tament, Blatchford. God: Known and Unknown. Butler. Nietzsche: Who He Was and What He Stood For. Sun Wors! Later Beliefs. Tichenor. Primitive Belief: H. M. Tichenor. Poetry Rubaiyat of Omar Khayyam. Whitman's Poems. Wilde's Reading Jail. Poe's Poems. Michael Angelo’s Sonnets. Poems of Evolution. Snow-Bound, Pied Piper. Great English Poems. Enoch Arden, and Vi The Vampire and Other Poems. Kipling. Prose Poem: Baudelaire. Science Psycho-Analysis— The Key to Human Behavior. Fielding. Three Lectures on Evolution. Haeckel. From Monkey to Man. Reflections on Mod- ern Science. Huxley. Survival of the Fittest. Tichenor. Evolution vs. Religion, Balmforth. Electricity Explained. 92 Hypnotism Made Plain. 53 189 107 108 109 Eugenics, Ellis. How to Strengthen Mind and Memory. How to Develop a Healthy Mind. How to Develop a Strong Will. | Series These books are read. This is a special introduc- ORDER BY NUMBER 110 How to Develop a Magnetic Personality. 111 How to Attract Friends. 112 How to Be a Leader of Others. of Debates 11 Debate on Religion. John H. Holmes and George Bowne. Did Jesus Ever Live? Controversy on Chris- tianity. Ingersoll and Gladstone. Marriage and Di- vorce. Horace Greeley and Robert Owen. Debate on Birth Con- trol. Mrs. Sanger and Winter Russell. Rome or Reason. In- gersoll and Manning. Spiritualism. Conan Doyle and McCabe. ife Meaning ? Capitalism vs. Social- ism. Seligman and Nearing. Is Free Will a Fact or a Fallacy? McNeal-Sincl. bate on Soci 39 130 43 Miscellaneous Book of Synonyms. Rhyming Dictionary. How to Be an Orator. Common Faults in Writing English. What Expectant Mothers Should Know Care of the Baby. Child Training. Home Nursing. What Every Girl Should Know. Mrs. anger. Case for Birth Control Manhood: Facts of Life Presented to Men Marriage: Past, Pres- ent and Future, Besant. On Threshold of Sex. How to Love. Evolution of Love. Key. hts of Women. EI Aspects of Birth Con- trol. Medi Sociological. Pope Leo on Social- ism. Foundations of Labor Movement. — Phillips. What Life Means to Me. Jack London. How to Live 100 Yrs. Plutarch on Health, Moral, 30 93 167 At 10c per copy this set is worth $23.90—our special rice only $16.90, which is less than 8c per copy. To have this entire set is t i int, & mail. ENTIRE LIBRARY—239 VOLUMES WORTH $23.90—ONLY $16.90. a) Ree Uaiveeslkyte Evia (Oder ORDER—Each book is preceded by a number, and readers ase order by number instead of titles. For instance, if you want simply set down “21.” List the numbers of the books you want pear your name and address plainly at the bottom of the sheet. The end will be mailed immediately by parcel post. Send your order and » draft, money order or registered letter today. If you order 20 HALDEMAN-JULIUS COMPANY, HOW To will ples "Carme and write books send $2—if 50 send $5, and so on. Postage prepaid on cash orders. Add 10c to personal check for exchange. Orders will be sent C. O. D. if requested, but carriage charges are collect on C, O. D. orders. No C, O, D, orders to Canada or other foreign countries. These books not sold at book stores. Our low price is possible because the public deals directly with the publisher. Department 1225, Girard, Kansas comicbooks.com