Life, 1922-03-30 · page 27 of 34
Life — March 30, 1922 — page 27: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It showcases Whitman's chocolate gift boxes and their various product lines available in 1920s America. The page displays multiple decorative chocolate boxes arranged photographically, illustrating different packaging options: "The Sampler," "Nuts Chocolate Covered," "Pleasure Island Package" (pirate-themed), "Fussy Package," and others, including "The Library Package" shaped like a book. The repeated small figures in the background wallpaper appear to be decorative motifs rather than satirical commentary. The advertisement emphasizes that Whitman's products are "hand picked" and available through authorized retailers. The company, based in Philadelphia, positions itself as a premium chocolate maker dating back to 1842, targeting gift-givers seeking quality confections. This represents typical 1920s advertising style: descriptive, visually elaborate product display with aspirational messaging about quality and craftsmanship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Quality Group THE SAMPLER—A happy selection from ten other popular packages of Whitman’s, NUTS CHOCOLATE COVERED—For many tastes nut meats, carefully hand picked, blended with Whitman’s Chocolate are the ideal confections. PLEASURE ISLAND PACKAGE—A quaint and curious idea expressing the value of the chocolates in the symbol of a pirate’s treas- ure chest. A FUSSY PACKAGE — Selected chocolates with nut, caramel and other“chewey” centers. Contains no creams. SALMAGUNDI CHOCOLATES—A medley of good things in an artistic metal box. SUPER EXTRA CHOCOLATES—The pack- age, containing a wide assortment, that first made Whitman’s famous, back in 1842. THE LIBRARY PACKAGE—Shaped like a book bound in hand buffed green and gold. The contents please every student of sweets. These await your pleasure in the nearby selected store which is the Whitman agency and receives its supplies direct from Whitman’s. STEPHEN F. WHITMAN & SON, Inc. Philadelphia, U. S. A. Sole makers of Whitman's Instantaneous Chocolate, Cocoa and Marshmallow Whip comicbooks.com