Life — March 23, 1922 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

quet his the lat’s )nly ). Justice for Jokesmiths AM naturally of a quiet disposi- tion.” said the editor of the funny | paper, “"S0 obviously it distresses me a whole lot when I’m expected to crack jokes. .\ well-meaning friend, on in- | troducing me to a gang, mentions need- | lessly the fact that I edit a frivolous publication, and at once the gang gets all set for a side-splitter, and looks at rly when I fail to make good, iably the case. “Why should editors of comic copy he expected to be funny? The editor of a scientific publication is not ex- pected to be scientific the minute he is introduced. Nor is the editor of a fashion magazine expected to talk If, in the case of the former, a frien ‘Shake hands with Mr. Teesquare; he is the editor of the | North American,’ it is not jz for Mr. Teesquare to beam nn the assembled audience and re- | mark off-hand: “Amateurs interested in astronomy | ay readily trace the diurnal path of | : brighter stars by means of the ap- | atus which I shall presently de- scribe. It is known as the Altazimuth, and as the name implies, it is used to certain the altitude and the azimuth a heavenly body.’ And so forth. “Such professional display is neither expected nor required of the editor of the scientific publication. As for the editor of the fashion magazine, even assuming that he is introduced to a group of women, he is not deemed a dullard if he fails to s lo capture your fancy, the little frock No. 8030, which slips on over the head, with a ace f me pity as is 1 fashion says, Scienti s very much middy e, of contrasting goods. 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When you buy shoes at any one of our stores you pay only ‘THE STAMPED PRICE IS YOUR PROTECTION AGAINST UNREASONABLE PROFITS one small retail profit. No matter where you live, shoe dealers cansupply youwithW.L.Douglasshoes. They cost no more in San Francisco than they doin New York. Insist upon There is one point for the money s and portrait is the best known shoe Trade Mark in the world. It stands for thehighest standard of quality atthe low- est possible cost. The intrinsic value of a Trade Mark lies in giving to the con- sumer the equiva- lent of the price paid for the goods. Catalog Free. having W. L. Douglas shoes with the name and retail price stamped on the sole. Do not takea substitute and pay President one or two extra profits. Order direct yw,’ ‘Dougias Shoe Co., from the factory and save money. arranged. The pattern I have refer- ence to is cut in sizes 4, 6 and 8 years.’ And so on. “Suppose the editor of the Boot and Shoe Clarion knew that every time he went out in company he would be ex- pected to be epigrammatic about kid up- | pers or French heels. Suppose the | editor of the Railway Gazette had over | him the certainty that when he sat | down in a cozy corner to relax after a | da work it would be up to him to re- | ma “Here is one I heard to-day about the heating surface of the new South- ern Pacific locomotives.’ Folks don't expect such things of these gentlemen. “A lot of other instances might be mentioned,” said the editor of the funny paper, “but nothing is to be gained by repetition. The fact remains that members of my craft are the only ones who are expected to talk shop the minute they <e hands. a semblance of good grace, they accept the inevitable and relate what they be- lieve to be worthy of a laugh, the com- pany merely smiles wanly, and one And if, with | 147 Spark St., Brockton, Mass. A Precaution RMIT me, please, To hold the parasol. 1 wouldn't have your perfect nose Freckled for anything— It would humanize And after all you a little, We can't afford to fall in love, Can we? Marx G. Sabel. THE COMFORTER rest, invariably remarks: | Passenger: “‘T may be thick, old egg, but I don’t What's the point?’ ” A, HF. Hoo, it'd be a long way to fall to earth. (ex-motorist, used to rough Um, yes;’ still it’s all easy Pilot roads): man, bolder or more brutal than the | | | get that at all. | | Cortes AGARS “MADE AT KEY WEST.— going. Bulletin (Sydney). comicbooks.com