Life, 1922-03-23 · page 27 of 34
Life — March 23, 1922 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire** — it's a straightforward automobile advertisement from Life magazine. The page promotes the Paige 6-66 automobile, specifically the Daytona Speedster model. The ad uses performance credibility to market luxury: it emphasizes that the Daytona 6-66 broke speed records at Uniontown, Pennsylvania, traveling over 89 mph for 60 minutes. This real achievement supposedly proves the car's endurance and reliability for everyday drivers. The marketing strategy targets wealthy "sportsmen," positioning the $2,495 vehicle as a prestigious investment. The text argues that record-breaking capability demonstrates superior engineering that benefits ordinary owners, even though they'll never need such extreme performance. The silhouetted car image and accompanying architectural scene convey elegance and modernity. This represents typical 1920s automotive advertising that leveraged motorsport achievements to sell consumer vehicles to the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“PAIGE he Most Beautiful Car ein ( one Daytona Speedster is built on the Paige 6-66 chassis of distinguished history in the matter of performance. From the day it was first introduced the Paige 6-66 has figured sensationally in a long series of record-breaking achievements. Its career culminated in a blaze of glory at Uniontown, Pa., when the Daytona 6-66 model broke all world’s stock chassis speedway records from 5 to 100 miles. For 60 minutes it travelled at the rate of more than 89 miles per hour. These recorded and authenticated achievements test a car to the utter- most. There must, of course, be a superabundance of speed — far more than any owner-driver would ever use. But the true significance of such re- cords is the revelation of super endur- ance. Is it any wonder therefore that merica American sportsmen the country over have freely recognized the 6-66 as Champion of its Day and Master of the Highway? Such is the proud record of the 6-66 chassis on which the Daytona Speed- ster is built. But its designers have not forgotten either beauty or com- fort. Observe the refreshing smartness of its lines and the completeness of its appointments. Three people can ride in comfort in the Daytona and when you personally examine the model note how the extra seat unfolds for use. Then test this car on the road and prove for yourself whether or notit has the true mettle of a thoroughbred. Today the champion is available for $2495. To every sportsman this must mean one thing — rare investment opportunity. The New 6-66 Prices 6-66 Lakewood 7-Pass. Touring - $2195 6-66 Larchmont II, Sport Type - 2245 6-66 Daytona, 3-Passenger Roadster 2495 6-66 Sedan, 7-Passenger - - 6-66 Limousine, 7-Passenger - 6-66 Coupe, 5-Passenger - - All Prices F. O. B. Factory, Tax Extra Cord Tires Standard Equipment on all Models comicbooks.com