Life, 1922-03-16 · page 27 of 34
Life — March 16, 1922 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a **full-page advertisement** for Crane's Writing Papers, a luxury stationery brand by Eaton, Crane & Pike Company (with locations in New York and Pittsfield, Massachusetts). The left side features an illustration of an elegant woman at her writing desk, establishing an aspirational domestic scene associated with refined correspondence. The right side displays technical diagrams of five linen paper styles (Geraldine, Bluelay, Premier, Intervale, Murillo) and shows product packaging. The ad emphasizes social sophistication: the writing papers reflect "knowledge of the usages of society" and proper etiquette. It targets middle-to-upper-class readers concerned with correct invitation forms and visiting cards. The pricing (75 cents for quire boxes, 60 cents for samples) and reference to a 150-page etiquette guide by Caroline DeLancey reinforces this aspirational positioning. This represents early 20th-century advertising's focus on selling products through appeals to social status and refinement rather than functional benefits alone.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| \ ntervale [ = Tuere és nothing more pleasing and more correct in fine writing paper than is expressed in these five styles of Crane’s Linen Lawn, One quire boxes back to 75 cents. Tue designers of Crane’s Writ- ing Papers combine an intimate knowledge of the usages of society with intuitive percep- tion of what is beautiful in Every question concerning correct invitation forms, correspondence, shape, texture and colors. The visiting cards, ete., is anstoered in . c 2 ous this 150 page book, by Caroline quality of these fine writing pa- DeLancey,a recognizedauthority. ‘ Wewillmailyouacopy, withusable pers is the result of more thana samples of Cranes Linen Lawn, century of conscientious paper om receipt of 60 cents. making; their style is the in- spiration of today. EATON, CRANE & PIKE COMPANY NEW YORK = PITTSFIELD, MASS. Sueets and envelopes almost never come out even. This is always an annoyance and often a waste, es- peciallywhenstationeryisstamped. 9 a e S To meet this situation Crane's tT ] U Writing Papers are packed in five guire boxes with sheets and en- Writi ng Pa POTS — de siteuemrnvmntnnens comicbooks.com