Life — March 2, 1922 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement for LIFE magazine itself**, not a political cartoon. The decorative header features cherubs flanking the LIFE logo, establishing the magazine's sophisticated brand identity. The text promotes LIFE's editorial content—covering "Politics, the Drama, the Moving Pictures and Books"—written by four named contributors (Edward S. Martin, Robert C. Benchley, Robert E. Sherwood, and Thomas L. Masson). The advertisement emphasizes LIFE's artistic distinction: "more original drawings by the leading artists in America than any other periodical," and specifically highlights "colored covers," urging readers to "Obey that Impulse." A subscription offer appears below for new subscribers only ($5 annually in America). This is a **house advertisement**, not satirical content—LIFE marketing itself to potential readers.