Life, 1922-02-23 · page 29 of 34
Life — February 23, 1922 — page 29: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not political satire. It promotes the Paige 1922 New Series 6-66 enclosed models as "The Most Beautiful Car in America." The advertisement uses romantic imagery—a silhouetted car beneath an ornate archway in a tree-lined landscape—to associate the vehicle with elegance and luxury. The text emphasizes that these cars combine "beauty," "quality," and affordability at "reduced prices," marketing them as smart investments for the new year. There is no cartoon or satirical content here. The page reflects early 1920s automotive advertising strategy: appealing to aspirational consumers by positioning a mid-range vehicle as offering luxury comparable to more expensive models. The "beauty" claim is marketing language, not commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
in i feel- glow were each CL UAB EMA ee 2 Pee et h ph bt ped eed lg tae i Beauty and Value There is nothing the New Year has brought to lovers of fine motor equip- ment more enthusiastically appreciated than the Paige 1922 New Series 6-66 en- closed models. That such universally acknowledged masterpieces of automotive engineering can be produced at the new reduced prices is indeed a happy and a surprising dis- covery. Without the shadow of a doubt here are the rarest of investment op- portunities. But there is even a greater revelation than mere price, for here, indeed, is beauty that was never cast from a mould, but beauty bearing the hallmark of distinction. These 1922 Paige enclosed models quickly disclose themselves as quite the hand- somest and most luxuriously equipped cars that have ever left a factory noted for the beauty of its product. The com- bination of distinctive appearance, ap- proved quality and low price exerts an irresistible appeal. The New 6-66 Prices 6-66 Lakewood, 7-Passenger Touring - 6-66 Larchmont II, Sport Type $2195 : 2245 6-66 Daytona, 3-Passenger Roadste 2495 6-66 Sedan, 7-Passenger - 6-66 Limousine, 7-Passenger - 6-66 Coupe, 5-Passenger - - 3155 ™ 3350 : 3100 All Prices F. O. B. Factory, Tax Extra Cord Tires Standard Equipment on all Models comicbooks.com