Life, 1922-02-09 · page 27 of 34
Life — February 9, 1922 — page 27: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward advertisement for Phoenix Hosiery, a sock/stocking brand. The page appears in *Life* magazine (page 25) as a paid advertisement. The ad uses period-typical marketing rhetoric, claiming Phoenix hosiery offers exceptional value and quality. It promises "downright worth," durability ("hosiery mileage"), and elegance for the entire family. The ornamental border is typical of early 20th-century advertising design. There is no political commentary, caricature, or satirical content visible. This is commercial advertising presented as a full-page insert in what was then a magazine mixing humor, commentary, and advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
y Ss DESI LS, When your dollars do their duty they will command for you a measure of downright worth in Phoenix hosiery that can scarcely be matched by any other man- made product. Phoenix prices are records in modern achieve- ment. They are masterful evi- dence of what great skill and high specialization can accomplish in true economy. And for all of your family they mean greater hosiery mileage—and elegance. PHOENIX HOSIERY comicbooks.com