Life, 1922-02-02 · page 33 of 34
Life — February 2, 1922 — page 33: what you’re looking at
What you’re looking at
This page combines film reviews with advertising. The left column offers brief, dismissive critiques of silent films from major studios (First National, Paramount, Pathé, Selznick). The reviews are satirical—mocking both weak plots and wooden acting. For instance, Wallace Reid's "quizzical expression" and another actor being "just as expressionless as ever" mock performers who couldn't convey emotion convincingly. The centerpiece is an advertisement for Hinds Cream cosmetics, featuring actress Catherine Calvert. The ad capitalizes on celebrity endorsement—a common marketing strategy of the 1920s—claiming that stage and screen actresses depend on this product "to preserve the beauty and charm of perfect skin." Below the reviews sits a comedic dialogue about marital agreement, likely satirizing spousal dynamics of the era. The overall page reflects 1920s consumer culture intersecting with entertainment criticism, where celebrity and beauty products were heavily promoted through entertainment media.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(The + “Floyd | 1e fr | mmen as le vas th r qu s now, om th THE SILENT DRAMA Recent Developments UC ular Silent Drama department wll be found on page 22) Hail the Woman. First National— ‘An inter cellent acting and a hokum. Rent Free. Paramount.—Wallace Reid contributes his quizzical expression. to a trifling story about a struggling artist. Love's Redemption. First National— The ronrice of a little West Indian girl ies a wealthy Englishman. dge is badly miscast. Bride’s Play. wies, overcome by the strain of Enchantment,” returns to nor- is just as expressionless as ever. ar, the picture is beautiful and liberal leaven of or-Made Man. Pathé.—aA tre- funny fantasy, with Harold ly responsible. Vendetta. Howells. The Last Payment. ‘an tak: your pick of these two Pola x ares. They're about equally bad. Lotus Eater. First National— screen version of Jack Barry- file. vs Home. Selznick.—A restless s her husband and becomes em- ith a crook whose bogus sister isly had an affair with the fiancé hter of the husband, whose became embroiled with the A Sai mendo ofthe restless crook article. Burn ‘Em Up Barnes. tributors. Johnny Hines drives a racing ar f > speed through a maze -of omic ons and amusing sub-title My Boy. First National—Jackie oogan i a sentimental picture that is ighly nt of “The Kid.” Per- onally can stand any number of rem- niscences of that nature. The Little Minister. Paramount—An uisi beautiful adaptation of Barrie's y ed by George Hackathorne and Y Compson, and directed by Penrhyn tanla For Review Next Week.—“ Red- Hot Joma: ‘urn to the Right,” “The Vall | ver,” and “The Man From Lost Such Beautiful Unanimity! Nox My erytl wife and I agree on Wesi: You don't say! Yes; we both think she is ety. But Still— suppose you ‘ould u do ee “TL wouldn't.” ) But vou might, even if you didn’t?” But | couldn't, even if T had to.” “Bu didn't. What ! jLaven, and the world laughs with uu. W veep, and people will say it's yeerine in your eye. g rural drama, with some ex- | Paramount, — Paramount. You | lescribed at the start of this | Affiliated Dis- | te te ee EEEEEEEE EEE EE EEE EEEEEEE EEE EEE EEE EEEEEE EEE EGE EE EEEEEEEEEEEEEEEEEESE: Catherine Calvert, leading lady with Qtis Skinner in, "Blood and Sand, dramatized from the book of the same name by V. Blasco Ibanex, author of “Four Horsemen off Cnteue hud ie ug aed use ye meee ae act ae <a ee: a Catherine Calvert uses inds ney ad ond OTABLE women of the stage and screen depend upon Hinds Cream to pre- serve the beauty and charm of perfect skin and complexion. Personal Attractive- ness is of paramount importance to these artists. Miss Calvert’s letter is indicative of the thousands of appreciative letters we have re- ceived. We want you to use Hinds Cream. You can buy it everywhere—or. send us 2c for sample, or 6c for trial bottle. A. S. HINDS, Dept. 18, Portland, Maine cer sie ee ae ae he ae a a ah ae a ah th ae <a FFIEIIILIIIIITIIILIIT IITs rrr! comicbooks.com