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Life, 1922-02-02 · page 31 of 34

Life — February 2, 1922 — page 31: what you’re looking at

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Life — February 2, 1922 — page 31: Life, 1922-02-02

What you’re looking at

This page is primarily **advertising**, not political satire. The main content is a full-page advertisement for "Mum," an early deodorant product, featuring the slogan "Mum is the word—says the Dainty Woman." The ad targets women with anxiety about perspiration odor in social settings (dances, theaters, receptions). It emphasizes that Mum is a deodorant—not an antiperspirant—meaning it masks odor without blocking sweat, which was considered medically safer. The accompanying text mentions related products: Evans's Depilatory Outfit (hair removal) and Amoray powder perfume, all marketed as essential for feminine "daintiness." The page also contains brief editorial notes about Fresh Air endowments (charitable donations for poor children's summer retreats), which provide context about early 20th-century philanthropic concerns. The advertisement reflects period anxieties about female bodily functions and social acceptability—issues considered shameful enough to require coded language ("the word").

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

high but. with the rest of the people, we are hoping that next season will bring these costs nearer a normal level. Although the Gilbert Dormitory— erected under the bequest of the late Edwin Gilbert administered by the Branchville Fresh Air Association—has given “tts increased and safer sleeping aecomn vlations for the children, it was not feasible this season to enlarge the commiss:ry department. On that ac- count we were compelled to send some hildren to Staten Island at Next year we expect to of the higher cost. welcom number The o our own premises. igures speak for themselves. They do not show the happiness and improv nent of the little children and they express only coldly Lire’s grati- tude to the warm-hearted generosity of its reaccrs. More Endowments His is not the time of year when 7 me is likely to be stirred by the suffering of poor children from the heat of summer, but even now it is a pleasure to acknowledge eight Fresh \ir Endowments. The amount in each case is two hundred dollars, which in- sures in all the summers to come eight city children will be sent to the country for two weeks each. Lire has received from Mrs. Hugh ull our guests, and in increased | “Mum is the word ~ says Ghe Dainty Woman Do you want to be always free from embarrassing odor of perspiration and other body odors? “Mum” is the word. At the dance, theatre, reception, or other mediately after using “Mum” With each jar of “Mum” is a pamphlet which tells more about this delicate sub- ject and explains why “Mum” is especially the friend of womarkind. Megha of Columbia, South Carolina, | crowded places, where the air is apt to be 25c at drug-and-department stores. the funds to establish close—do you want to enjoy the comfort- ihe Darty oman ae needs a safe ad- eine ; agian’ * able assurance that these odors cannot steal method of removing hair from the under- retl- FRESIT AIR ENDOWMENT NO. 229 away your feminine daintiness and charm? arms and limbs. Evans’s Depilatory Outfit In Memory of Etta Louise Kinarp “Mum” is the word. is easy to use, acts quickly, and leaves the 1Ose . “Mum” is the word for the delicate skin smooth and comfortable. Comes Ida From Mrs. E. C. Lindley of St. Paul, | snow-white cream that prevents the odor complete, ready for your dressing table ese: Minnesota, and A. M. Agle, Esq., of | °f,perspiration and all other body odors. 7c. . . vart Terre Haute, Indiana, the funds to es- Mum” is the discovery of an eminent And get Amoray, the rich exotic talc . om ? . . physician. It removes all body odors; but (really a Powder Perfume) whose fra- ent. tablish it does not check perspiration nor interfere grance lasts throughout the day and eve- per FRESH AIR ENDOWMENT NO, 230 with any function of the body. Neither ning, giving you the combined effect of a vith . does it irritate the skin—or even make it talc and a perfume—dainty and refined, or In the joint names of Mrs. E. C. Linp- | the least bit uncomfortable. You can use cool and comfortable—35c. Ley and A, M, AGLE. it as often as you like. But the most important thing is “Mum” ned “Mum” does not stain or injure the —‘“Mum” is the word. Every dainty From an accumulation of interest and discount in the Endowment Account, the funds to establish FRESI] AIR ENDOWMENTS NOS. 231 TO 235 (INCLUSIVE) From Martha K. Post, Coronado, California, the funds to establish FRESH AIR ENDOWMENT NO. 236 In loving memory of SpeeD VINCENT Post To establish a Fresh Air Endowment two hundred dollars in Victory notes or Liberty Loan 4% per cent. bonds should be sent by registered mail to Lire’s Fresh Air Fund, Inc., 598 Madison Avenue, New York City The income from this amount provides that every summer, in perpetuity, a poor child will be sent from the slums of New York for a fortnight’s stay in the fresh air of the country. This work has now been carried on for thirty-four years, in finest waist or gown. You can dress im- SPECIAL OFFER Send us $1 and your dealer's name and address, and we'll send you “Mum”, A moray and Evans's’ Depilatory Outfit postpaid. Or send 0c ‘or “Mum” and Amoray. Use the coupon, woman needs “Mum”. f George B. Evans, 1108 Chestnut St., Philadelphia. I enclose $——. Please send me the articles checked below: C “Mum”, -25¢ DAmoray, 35¢ Special Offer Mum and Amoray, 50c [7 Evans's Depilatory Outfit, 75c (Special Offer (all three), $1 Name . Address ..ccesesccccceee City i. cccccccccccccccccccccesceeees Dealer’s name . Dealer’s address which time more than forty thousand chil- dren have gained health and happiness from it Mum M*ke. Co., 1108 CHESTNUT STREET, PHILADELPHIA | “Mum” —“Amoray” Tale — Powder Perfume — Evans's Cucumber Jelly —Elderflower Eye Lotion comicbooks.com