Life, 1922-02-02 · page 30 of 34
Life — February 2, 1922 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire. The main content is a Pepsodent toothpaste advertisement from around 1921. **The Advertisement's Claims:** The ad promotes a "10-day test" of Pepsodent, claiming it removes harmful "film" from teeth that causes decay, discoloration, and disease. It presents this as revolutionary dental science correcting "mistakes" of old brushing methods. **Historical Context:** This reflects early 20th-century advertising before FDA regulations. The claims about film causing multiple diseases and the product's "five desired effects" are typical of unregulated patent medicine-style marketing. Pepsodent was a real, popular product that used such exaggerated claims. **The Small Cartoon:** The right-side illustration labeled "Sympathetic Stranger" appears to show a humorous domestic scenario (unclear details), likely satirizing the awkwardness of dental hygiene discussions—a common advertising trope for the era. **The Fresh Air Fund Section:** The right column reports on Life magazine's charitable Fresh Air Fund for poor children, showing receipts and disbursements for 1921.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Mistakes That ruined millions of teeth We offer you here a ten-day test which will change your ideas about teeth cleaning. The old methods failed to end film. So millions have found that well- brushed teeth discolored and de- cayed. Now dental science has corrected those mistakes, and we urge you to see the result. Film—the great enemy That viscous film you feel on teeth is their great destroyer. It clings to teeth, gets between the teeth and stays. It dims the teeth, then may foster attacks on them. When you leave it, night and day it may do ceaseless damage. . Film absorbs stains, making the Results quick This ten-day test will surprise you. It will give you a new idea of what clean teeth mean. The benefits to you and yours may be life-long in extent. Each use will also multiply the salivary flow. That is Nature’s great tooth-protecting agent. It will mul- tiply the starch digestant in the sa- liva, to digest starch deposits that cling. It will multiply the alkalinity of the saliva, to neutralize the acids which cause tooth decay. 10-Day Tube Free" THE PEPSODENT COMPANY, Dept. 676, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family teeth look dingy. It is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. Also of many diseases. A daily combatant Dental science has now found two effective film combatants. Able au- thorities have amply proved them. Leading dentists everywhere endorse them. Both are combined in a dentifrice called Pepsodent. Millions of people have come to employ it. And glist- ening teeth, half the world over, now show its delightful effects. and amazing So five effects, now considered es- sential, come from every application. And the early result is clean, beauti- ful teeth. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. This test will be a revelation to you. Cut out the coupon so you won't forget. Pepsadéent The New-Day Dentifrice A scientific film combatant, whose every application brings five desired effects. Approved by highest author- ities, and now advised by leading dentists everywhere. All druggists supply the large tubes. reserve LIFE’S Fresh Air Fund Receipts and Disbursements for Fiscal Ending September 30, 1921: Receipts Balance forward from 1920 Contributions . Income from E: Storey, James Buchanan Brady and Reserve Funds, and from bank de- posits .. 1,923.67 & 4,460.10 Disbursements Help «(Branchville) $2,963.32 ‘Transp ‘ood . Supplies |< . Laundry 1112 . Repair: . Improvements 5 Postage, Circulars, ete... Miscellaneous Expenses. Total expense of children ‘sent to Staten Island Carried to Reserve’ Fund!!! Balance forward to 1922.. Children entertained, 1,217, Average cost per child,” $11.93. HIS has been an unusually suce ful season for Lrre’s Fresli Air Fund, as the above figures show. In spite of the alleged business depression Lire’s generous readers have been more generous than ever before in their con- tributions, enabling us not only to care for an increased number of children but to carry a handsome total to the which must be maintained against contingencies and to provide for an extension of the work in the future, The trust funds have also been in- creased by the bequest of the late James Buchanan Brady and a substantial! ad- dition to the number of two-hunilred- dollar Endowments, including — those | created by the bequest of the late Ida Underhill. The income from these sources has been received for only part of the year covered by the statement It will be noted that the cost per child is still very high compared with former years. Railroad fares, and general supplies have remained labor Awkward in: Sympathetic Stranger: for a strument, the double bass, night like this. Professional Musician: 1 wish to heaven I'd taken up the piccolo! —Reproduced from Punch (Lon don) by arrangement with the proprietors. high we a bring Alt erecte Edwi Bran given accon not f comn count of tl highe welcc numt Th They impr they tude its re sutfe heat pleas \ir | case sures city | Mint Terr tablis F In th Fr disec the | comicbooks.com