Life, 1921-11-17 · page 27 of 34
Life — November 17, 1921 — page 27: what you’re looking at
What you’re looking at
This is a straightforward advertisement for Phoenix Hosiery, not satire or political commentary. The ad uses a clever pun on "seven-league boots" (from fairy tales, enabling magical long-distance travel) to market hosiery's durability and "long mileage." The pitch emphasizes practical virtues—quality material and workmanship—rather than novelty or gimmicks. It's pitched to "men, women and children," claiming Phoenix is the world's best-selling hosiery line. The ornate decorative border typical of early 20th-century magazine design frames the message. This appears to be a full-page advertisement in *Life* magazine, designed to appeal to consumers seeking reliable, economical everyday wear that lasts through extensive use.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In seven-league boots you may never travel. But you may go your proud way over unnum- bered miles in supreme elegance, comfort and economy, if your journeys are made in Phoenix hosiery. It is the long mileage that Phoenix furnishes to men, women and children that has made it the best selling line of hosiery that the world has ever seen. Not in any unique or special features does its high merit lie, but always in the sturdy beauty of its material and the splendid character of its workmanship. It is prob- ably not a long mile to the good shop where you may buy this “long-mileage hosiery.” PHOENIX HOSIERY comicbooks.com