Life, 1921-11-10 · page 28 of 34
Life — November 10, 1921 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor columns**, not political cartoons. The main content features a **W.L. Douglas shoe advertisement** (left side)—a major early 20th-century shoe brand sold direct-from-factory to undercut retail prices. The ad emphasizes affordability and quality through founder W.L. Douglas's personal guarantee stamped on soles. The right side contains **satirical humor pieces** from *Life* magazine's regular features: - **"Love Finds a Way"**: A joke about a couple short $2 for a marriage license fee, forced to pawn their wedding ring to afford the bureaucratic requirement. - **"Out Where the Wheat Begins"**: A rural anecdote about grain prices during what appears to be agricultural inflation (farmer can't afford flour). - Brief quips mocking British scientists studying red-haired people in Scotland and other light social observations. There's also an **Egyptian Deities cigarette advertisement** featuring pseudo-cultural marketing to suggest refinement. The page reflects 1910s-era consumer culture, humor magazines' role as social commentators, and casual advertising style.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
W: L.DOUGLAS FOR MEN AND WOMEN $7.00 & $800 SHCES | SPECIAL SHOES way suoes $10.00 smu STYLISH AND. $500 00 Love Finds a Way The man and the bride were among the fifty or so men and brides awaiting their YOU CAN SAVE MONEY g turns at the Marriage Bureau in the Mu- ( BY WEARING j nicipal Building. a : ] 1 4 : I’m half a dollar short,” said the mai W. L. DOUGLAS SHOES a\ | to the city official who receives the $2 fe. e best known shoes in the world. Wa) | “What'll I do?” They are sold in107W.L.Douglas j “Sorry I can’t help you, buddy,” \ the stores, direct from the factory to |f . answer, “but the law doesn’t permit any youatonlyone profit, which guarantees rate cutting. You'll have to get the money to you the best shoes that can be pro- \@ somehow.” duced, at the lowest possible cost. W.L, . y An hour later the man and the bride Douglas name and the retail price is Y were back. They had the required S$. stamped on the sole of all shoes before Where'd you get it they leave the factory, which is your = rier protectionagainst unreasonable profits & ai e man. e didn’t know W. L. Douglas $7.00 and $8.00 shoes BOYS SHOES nobody to borrow from. So we went out are absolutely the best shoevaluesfor $4.50&$5.00 | and hocked the wedding ring.” the money in this country. They com- —New York Sun. bine quality, style, workmanship and wearing qualities equal to other makes | W.L. Douglas name Out Where the Wheat Begins selling at higher prices. They are the | and portrait is the Th 1 , heard leaders in the fashion centers of | best known shoe conve fight eater ouetheaed 2 peculi ar America. The stamped price is W. L. | Trade Mark in the 2 ossing the other Douglas personal guarantee that the |’ world. It stands for lay. A farmer was in a store buying some shoes are always worth the price paid | thehighest standard ergceries 5 HBuRO aeKea vite ; for them. The prices are the same | of quality atthelow- AY am ony Ou i ed the grocer. everywhere; they cost no more in Sani | est possible cost. . No, flour’s too high. I can git along Francisco than they do in New York. | W. L,Douglasshoes | | Without M swlille: the: grocer: said: “Sold W. L. Douglas shoes are made by the | With his name and | fo “Saige & Sard: sone highest paid, skilled shoemakersyunder | Fetail price stamped | [| °°sN one. im going to hang onto mine; the direction and supervision of expe- | 00 the sole are worn Hey aint payin Hothint wa ~ ri r by more men than they ain’t payin’ nothin’ for it yet. rienced men, all working with an hon- —Vancouver Province. est determination to make the best | ay other make. shoes for the price that money can buy. 5 CAUTION.—Insist upon havin Ww. bes les In a Pinch, use ALLEN’S FOOT-EASE President y shoes. The name and price is on the sole: "Be careful fo see that it ‘deen i . ¥ Pantion isin vour vicinity, order direct W. L, Douglas Shoe Co., Perfidious Albion ~sromfaciery.. Catalog free, _147 Spark St., Brockton, Mass. At the meeting of the British Associa- i tion attention was drawn to the preponder- ance of red-haired people in the neighbor- hood of Aberdeen. We can only that it is a pity a body of scientists can’t go to Scotland without making personal re- marks about the inhabitants—Punch. A Mixed Bag Tue Duke (shooting on moors): What is it, Binks? Binks: The grace, your grouse. —Illustrated Sporting and Dramatic News (London). Some day a popular song writer will give us “The Automobile Blues” in four —Detroit Free Pre A Sure Cure for Nervousness People who suffer from depression, sleep! nerves and. gee e 5 At_of my expe T furnish Based si ‘experience which will relieve you from fu remittance of $5.00 must accompany’ all letters, or if desired, send letter from your clergyman or banker vouching for your character and financial reliability. L. W. VERIGIN, Brilliant, B. C., Canada Sinclair's Net MR. WADDINGTON. Of OF 'WYCK Those Christmas Gifts exe Waddington jg a Spectacle of Laue! es ‘ “Newark Evening Post Are you beginning to think about them? . 7 i i | At all bookstores or from Can you do anything better than send your friends scat ty all booeatores on rom a subscription to LIFE for the coming year? 64-66 Fifth Avenue, New York 26 comicbooks.com