Life, 1921-10-13 · page 27 of 34
Life — October 13, 1921 — page 27: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It features William S. Hart, a famous silent-film Western actor known for cowboy roles, holding an Omar cigarette. The ad emphasizes that Hart handles the cigarette as naturally as he does Western equipment (bridle, gun, lariat). The copywriting plays on the brand name "Omar" spelling "Aroma," the cigarette's marketing angle. The phrase "They always go together" lists famous pairs (Damon and Pythias, crackers and cheese, etc.) to position Omar and Aroma as an inseparable pairing. The "actual photograph" caption lends celebrity endorsement credibility. A money-back guarantee appears at bottom. **For modern readers:** This is early 20th-century tobacco advertising using a recognizable celebrity to sell cigarettes—a practice now illegal in many countries. Hart's Western persona made him an ideal spokesman for a product marketed as rugged and aromatic.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This is an actual photograph of W.S. Hart's hand holding an OMAR. © 121, a. 7. co. William S. Hart — known to all of us as ‘Bill holds an OMAR just as easily as he does bridle, gun or lariat OmarOmar spells Aroma OmarOmar 7s Aroma Aroma makes a cigarette; They’ve told you that for years Smoke Omar for Aroma. Thirteen kinds of choice Turkish and six They always go together— kinds of selected Domestic tobaccos are Damon and Pythias blended to give Omar its delicate and dis- Crackers and Cheese tinctive Aroma. Barnum and Bailey and f OMAR and AROMA. Ke, Waariear, Meee which means that if you don't like OMAR CIGARETTES you can et your money back from the dealer comicbooks.com