Life, 1921-09-22 · page 21 of 34
Life — September 22, 1921 — page 21: what you’re looking at
What you’re looking at
This is a **humorous advertisement disguised as editorial content** for Dr. Beeman's chewing gum. The cartoon depicts various acrobatic stunts and physical tests—people swinging from ropes, bouncing on large spheres, and performing gymnastics—all designed to showcase the gum's "resiliency" (elasticity and durability). The phrase "Generals of Industry" is satirical wordplay, jokingly elevating a chewing gum manufacturer to the status of powerful industrialists. By presenting the gum as capable of withstanding extreme physical punishment, the ad uses exaggerated, playful scenarios to claim superior product durability. This represents early 20th-century **advertising humor**: blending entertainment with product promotion. The cartoon style and Life magazine's satirical tone made such advertorial content acceptable and amusing to contemporary readers seeking both entertainment and consumer information.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
September 22 Owing to the time it takes to print Lire, readers should verify from the daily news- papers the continuance of the attractions at the theatres mentioned. More or Less Serious Back Pay. issue The Bat. Morosco—Thrilling murder melodrama, entirely impossible, but who cares The Circle. next week. Daddy’s Gone A-Hunting. Plymouth. —Reviewed in this issue. The Detour. Bijou. — Old-fashioned rustic kitchen-sink drama with a new- fashioned ending, impressively acted and well worth seeing. The Easiest Way. reviewed next week. The Green Goddess. Booth.— The Himalayas as the scene for George Arliss’ polished villainy. The Hero. Belmont—A novel and daring idea expressed in the theatre’s most stereotyped manner. Liliom. Fulton—Through Heaven and Earth with a roughneck, in as satisfying a performance as any season could wish, The Silver Fox. Maxine Elliott'’s— Reviewed in this issue. Sonya. Fo ighth St—All right if at bright-colored costumes keeps awake. Swords. issue. The Triumph of X. wordy play about heredity. Eltinge.—Reviewed in this Selwyn.—To be reviewed Lyccum—To be National—Reviewed in this Comedy.—A Comedy and Things Like That Dulcy. —Amusing comedy built ida conversational young wife w helps her husband out in his business af- fairs. Incidentally, some genuine satire. _ The First Year. Little—Little scenes from home-life put into play form for the first time and made hilariously funny. Getting Gertie’s Garter. Republic— Go with someone whom you can nudge. Honors Are Even. Times Square.— Lol: her and William Courtenay in what might have been made into two plays, one of which should have been thrown away. Just Married. Nora Bayes—Common or led-room farce, made uncommonly funny by Lynne Overman. March Hares. Punch and Judy.—De- licious satire on temperament for those who do not insist on coherence in their drama. Nice People. Klaw.—A warning to our young folks which ceases to be entertain- ing as soon as Francine Larrimore begins to get respectable in the last act. _The Night Cap. Thirty-Ninth St— Starting out as a murder tery, it soon into a comedy, making a really en- tining evening of it. Six-Cylinder Love. Sam H. Harris— The tragedy of the suburban automobile- owner, delightfuliy portrayed by Ernest Truex and June Walker and others of an excellent cast. Two Blocks Away. George M. Co- han’s.—To be reviewed next week. The Wheel. Gaicty.—Reviewed in this issue. Eye and Ear Entertainment Get Together. Hippodrome—To be reviewed next week. Greenwich Village Follies. —To be reviewed next week. The Last Waltz. Century.— Comic opera of a vanished age, with Straus mu- sic, and amusing horseplay. The Merry Widow. Knickerbocker. Shubert. —A weak revival of the old favorite. Tae Put and Take. viewed next week. Sally. w Amsterdam—Taking everything into consideration, still in the lead. Scandals of 1921. Liberty—Last two weeks, which is quite as it should be. Shuffle Along. Sixty-third St—Col- ored singers and dancers whose vigorous performance has made attendance a fad among the knowing ones. Tangerine. Casino—Julia Sanderson and Jack Hazzard, with pleasant music and familiar jok Ziegfeld Follies. | Globe—A satisfy- ing evening, with plenty to see that is beautiful and much to laugh at. Town Hall.—To be re- INTIMATE GLIMPSES OF AMERICAN GENERALS OF INDUSTRY No. 8 Testing the resiliency of Dr. Beeman’s chewing gum comicbooks.com