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Life, 1921-09-08 · page 16 of 36

Life — September 8, 1921 — page 16: what you’re looking at

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Life — September 8, 1921 — page 16: Life, 1921-09-08

What you’re looking at

This page satirizes post-WWI men's fashion through the persona of "the well-dressed ham"—slang for a showy dresser or attention-seeker. The article mocks excessive peacocking, arguing that wartime sacrifice should eliminate frivolous fashion accessories (fancy ties, cufflinks, colored socks). The main illustration shows an exaggerated dandy in an overcoat, depicted with theatrical absurdity. Supporting images showcase impractical accessories: fancy shoes, decorative neckties, and colored garters. The satire targets wealthy men flaunting wartime-era finery while others sacrificed. It advocates "conservatism" in dress as a patriotic duty. The term "ham" reinforces the ridicule—these fashionable men are performing vanity rather than demonstrating genuine character. The piece advocates practical, understated masculinity over theatrical self-display.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

OW that the war is as good as over, the well- dressed ham may with a clear conscience lay aside the military habiliments with which he bolstered up the na- tion’s morale during the days of strife. Trench coats, poilu blue suitings, buttons pro- claiming that the wearer has purchased a Liberty Bond, and fancy dress uniforms that saw hard service in war charity bazaars, may be laid tenderly away, to be taken down and reminisced over on future Memorial Days. Back to normalcy, or even farther, is the slogan of the well- dressed ham of to-day. Conservatism is the key- note, and yet he who would aspire to be truly well-dressed must not hesitate to stand right up and be a little man. We must not forget to pay tribute to that brave little band who introduced wash ties, sleeve garters, elks’ tooth charms, tie clips, and belted business suits, into our na- tional dress, and thus gave it that touch of whimsicality which redeemed it from the -hopelessly drab. When a man becomes too conservative in his dress, there is nothing left but the river. With apologies tc VANITY FAIR For the Well Dressed Ham Week-End Accessories and What You Can Do with Them The well-dressed ham knows that if he occasionally ceases to play safe and lets himself go to the extent of tucking the ends For lounging about the country club porch or the corner cigar store, a suit of taupe gabardine is conservative and yet zestful. Attractive features are the freshly sharpened lapels, the one- way pockets, the Empire waistline, and the Will-Snap fasten- ing. Price, $45.00, including two pairs of trousers; or climb a flight of stairs and save thirty dollars. of his bow tie under his collar, or su This full-brogued, wing letter-carrier’s route or as lon, .85, for two, tip ghoe, equally appropriate for the the tramper’s hike, will wear almost if as if it were fashioned of real, genuine leather, Price That practical whim of the mode, a correctly shaved neck, insures its owner coolness and’ comfort through these languorous Sep- tember days, and allows full scope and an easy swing back ‘of the ears. wearing a maroon alpaca din- ner coat, he will be \ell re- paid for his daring. Many a plump raspberry will be laid at the feet of the in- stigator of such noveltivs, He can carry off these things just because he is the well-\ressed ham, and no one expects any- thing else of him. , But again, there is such a thing as going too far in the way of adding novel touches to the fashion. Oh, yes, there is so, too! Certain men, who shall be nameless, have re- cently introduced the custoy of wearing white sneakers with their cutaways. and, while this may be counten- anced en famille, or on the Coney Island boat, we must frown on it severely, no mat- ter how it may hurt us to do so, for formal wear. The practice of omitting socks, collar, and tie, with evening dress, although it gives an enviable note of careful carelessness, may not safely be adopted by the ham over forty. And, though brimless straw hats, red mittens, and shoes wrapped in burlap are widely seen on some of our most prominent ash-men, street cleaners, and other men-about-town, the well-dressed ham does that he must be of just the right type. well to remember constantly if he would carry them off sfully. A welcome note of color to re- lieve the sombreness of dress in which all too many are prone to drop is provided by sleeve gar- ters of pink silk elastic with gold bows. Price 35 cents, or what have you? comicbooks.com