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Life, 1921-09-01 · page 33 of 35

Life — September 1, 1921 — page 33: what you’re looking at

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Life — September 1, 1921 — page 33: Life, 1921-09-01

What you’re looking at

This page contains two distinct elements: **The Story Section** (top-left): A serialized supernatural tale by Richard Hughes about a man nearly forced by a ghost to cut his own throat with a razor—saved by the safety razor's dull design. This is period horror fiction, typical of Life magazine's literary content. **The Advertisement** (right side): A Pepsodent toothpaste ad employing early 20th-century dental pseudoscience. It claims an invisible "film" coats teeth, causing decay and discoloration, and that Pepsodent uniquely removes it through enzymes that stimulate saliva and alkalinity. The ad promises a dramatic 10-day transformation. **Historical Context**: The "film" theory was marketing mythology; modern dentistry recognizes plaque and tartar, not mystical "film." However, this ad was groundbreaking for popularizing daily toothbrushing as essential hygiene—previously uncommon. The coupon strategy and before-after claims represent early consumer advertising psychology. The juxtaposition is accidental—entertainment content paired with contemporary advertising reflecting 1920s-era beliefs about oral health.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

strained face in the glass: fear made the likeness to the Thing on the bed more ghastly. I stood impotent. A diabolical force gripped me; slowly I felt my right hand being raised. My muscles grew tense ind quivered under the strain; slowly and surely the razor was lifted s my throat. My hair rippled ends, pricking like a cap of net- fear went over me in great waves, emed drowning. Then my hand wn back over my shoulder, as if errific slash; and I found myself yin; to be allowed to do it quickly.” ames ptused again, and we urged him to go on. “Well, that’s really all. There was one little (act that both I and the ghost had rather overlooked, and which saved the situation. The spectre gave one horrid grima- of disappointment and disap- peared forever, while I sat down and medita‘cd on my host's deceit and perfidy, and thanked Heaven for the safety-razor Janet cave me last Christmas.” Richard Hughes. Don’t You Believe It? there many mosquitoes here?” ie man who was thinking of buy- ungalow by the seashore. ‘une whatever,” asserted the agent. screens you see on some of the | ire there to keep out the flying t another. No. Only one Burlesjue Number will be issued. Com- ing next week. a “Hi! Don’t drop ut on him agin till ol give yez the word. Whose landlord is this, anyhow?” rlesque num- | The Same Teeth With film removed. This ten-day test will show you something of what film removal means. How it beautifies the teeth —how it cleans and gives better pro- tection. You should make this test. It is free and delightful. To millions it has brought a new era in teeth clean- ing. Film dims the teeth You feel on your teeth a viscous film. It clings to teeth, gets between the teeth and stays. Brushing teeth in old ways does not end it. So_ countless teeth brushed daily still discolor and decay. It is film-coats that discolor, not the teeth. Film is the basis of tartar. It holds food substance which fer- ments and forms acid. It holds the acid in contact with the teeth to cause decay. Millions of germs breed in it. They, with tartar, are the chief cause of pyorrhea. Thus most tooth trou- bles are now traced to film. And, weer old methods, very few escaped them. Now two combatants Dental science has now found two effective film combatants. Able au- Pepsadéent REG.U.S. The New-Day Dentifrice A scientific film combatant, whose every application brings five desired effects. Approved by highest authori- ties, and now advised by leading dentists everywhere. All druggists supply the large tubes. See what a change thorities have amply proved them. Now leading dentists everywhere ad- vise their daily use. These methods are embodied in a dentifrice called Pepsodent. With it, countless people, night and morning, now combat that film. Other essentials Certain aids to Nature are also embodied in Pepsodent. Pepsodent stimulates the salivary flow. It multiplies the starch diges- tant in the saliva. That is Nature’s agent for digesting starch deposits. It multiplies the alkalinity of the saliva—Nature’s neutralizer of the acids which cause tooth decay. Thus every use aids Nature to pro- tect the teeth. Watch the change Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coats disappear. Watch the other good effects. You will see and feel what Pepso- dent is doing. And you will realize quickly what it means to you and yours, Cut out the coupon now. 10-Day Tube Free “” THE PEPSODENT COMPANY, Dept. 68, 1104 S. Wabash Ave., Chicago, Ill. Mail 10-Day Tube of Pepsodent to Only one tube to a family. comicbooks.com