Life, 1921-08-11 · page 9 of 40
Life — August 11, 1921 — page 9: what you’re looking at
What you’re looking at
# August 11 Page Analysis This page contains three unrelated humor pieces: 1. **Top cartoon**: A man on horseback tells pedestrians he's taken up riding to lose weight. The joke plays on the physical exertion required, with a bystander quipping that "your horse hopes you will, too"—implying the horse will also benefit from the weight loss. 2. **"The Reverse English"**: Satirizes deceptive advertising. A flour brand advertised itself as "THE BEST IS NONE TOO GOOD," but someone vandalized it by adding letters to read "THE WORST IS ROTTEN"—mocking how advertising claims can be inverted to reveal opposite meanings. 3. **"Billy Goat" comic strip**: A four-panel sequence featuring animal characters (a goat and monkey) planning a social gathering, likely a children's humor piece playing on animal behavior. The page reflects early 20th-century satirical humor about advertising and consumer culture.