Life, 1921-08-11 · page 9 of 40
Life — August 11, 1921 — page 9: what you’re looking at
What you’re looking at
This page contains three unrelated humor pieces: 1. **Top cartoon**: A man on horseback tells pedestrians he's taken up riding to lose weight. The joke plays on the physical exertion required, with a bystander quipping that "your horse hopes you will, too"—implying the horse will also benefit from the weight loss. 2. **"The Reverse English"**: Satirizes deceptive advertising. A flour brand advertised itself as "THE BEST IS NONE TOO GOOD," but someone vandalized it by adding letters to read "THE WORST IS ROTTEN"—mocking how advertising claims can be inverted to reveal opposite meanings. 3. **"Billy Goat" comic strip**: A four-panel sequence featuring animal characters (a goat and monkey) planning a social gathering, likely a children's humor piece playing on animal behavior. The page reflects early 20th-century satirical humor about advertising and consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
11 August — Aa Eee OE “Yes, I’ve taken up riding. I hope to cut down my weight quite a lot.” “Tl bet your horse hopes you will, too.” The Reverse English A Definition HE advertising manager of a certain brand of flour hit USINESS EFFICIENCY —The ability of a transfer com- upon the following form for presenting the superior value pany to get $25.00 an hour out of a tenant who is moving of the article: because the landlord can’t get $25.00 a month more out of him. USE COMMANDER FLOUR THE BEST IS NONE TOO GOOD New to Her But some wag spoiled the effect entirely by adding, in letters EDIUM: Madam, the spirit of your husband wishes tu equally large: speak to you. THE WORST IS ROTTEN Lapy Visiror: My husband never had any spirit. (xO 23 Sew Ff Wait here, The Monkey Twins: Billy Goat: Ma, can I Ma Goat: Certainly. boys, till I get back. I’m U-um, it sounds like a bring the boys in for a Won't you have some tin off for market. supper party. little bite? can salad? comicbooks.com