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Life, 1921-06-30 · page 34 of 41

Life — June 30, 1921 — page 34: what you’re looking at

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Life — June 30, 1921 — page 34: Life, 1921-06-30

What you’re looking at

This Life magazine page mixes advertising with satirical humor content typical of the publication's format. The main advertisement promotes a **Durant Corporation letter-writing contest** offering $1,000 total in prizes (1921). The Durant Plan was an investment savings scheme; the contest asks readers to write persuasive letters about its "benefits." The right side features **"Our Foolish Contemporaries,"** Life's signature humor section reprinting jokes and anecdotes from other publications. These include: - A WWI story (attributed to writer Edith Wharton) contrasting a fussy officer's wife questioning a wounded soldier's manhood with the corporal's grim assessment of his injuries - Various brief comedic pieces about social absurdities: henpecked husbands' conventions, misunderstandings about dog-cleaning, courtroom testimony featuring a black eye as witness The **Egyptian Deities cigarette ad** uses pseudo-sophisticated messaging ("people of culture and refinement") to market cigarettes at 30¢, with imagery of an Egyptian chariot. The humor relies on period attitudes—class distinctions, racial dialect humor, and WWI references—reflecting 1921 American sensibilities.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

$1,000.00 For Three Letters! 1, The Durant Corporation requires a letter telling the general public the method and benefits of The Durant Plan of Investment Savings. 2. For the cleverest and best letter conveying the idea in the most attractive form The Durant Corporation will pay $500.00 in cash; for the second letter selected, $300.00; for the third, $200.00. This offer is open to everyone of eighteen years or older—man or woman—except members and employees of The Durant Corporation and their families. All letters submitted should be sent to The Durant Corporation, 511 Fifth Ave., New York City, should bear the name and address of the sender and must be received not later than 6 P. M. August Ist, 1921. No more than three letters may be submitted by any one person. The judges will be three members of The Durant Cor- poration and their decision will be final. Suggestions, which may furnish an idea, together with booklet ‘Bill and His Extra Job,” which tells a story of The Durant Plan, will be sent free to anyone upon request. Uf you wish to enter this competition write for suggestions and booklet “Bill and His Extra Job.” The Durant Gorporation 511 Fifth Ave. New York City EGYPTIAN DEITIES “The Utmost in Cigarettes” Plain End or Cork Tip People of culture and refinement invariably PREFER Deities to any other cigarette Coad rkash Maargyros Stet A Private Man Edith Wharton, the writer, told this war story: “The American wounded were being brought in from the second Marne battle,” she'said, “ and a fussy Ametican woman ia « khaki uniform and Sam Browne belt knelt over a stretcher and s “Is this case an of- ficer or only a man?’ The brawny corporal who stood beside the stretcher gave her a grim laugh and said: ‘ Well, lady, he ai officer, but he’s been hit twice in nards, both legs busted, he’s got two b in both arms, and we dropped him three times without his lettin’ out a squeak, so I guess ye can call him a man.” —Argus (Seattle). Just Enough “Was there much of a gathering to see the ship start?” asked Colonel Edwards, whose servant had been down to the wharf. “Yassuh. Dey was a monst’ous lot o° folks.” “And was the crowd tumultuow quiet?” “Well, suh,” replied Mose doub “ dey wasn’t zackly too muliuous, I she say. Nossuh, dey was just about mult enough fo’ de occasion.” —American Legion Wee A New Wrinkle Tite Lavy (to portrait painter): Is that my picture you've painted? That horribse old hag? Tue Painter: Madam, I am a futuristic painter. I have painted you as you will appear to your grandchildren. —L'Illustration (Paris). Unexplained Over in England the henpecked husbands in two counties get together every year and hold a convention. The mystery is how they get away from home to go to the meeting, but that seems to be one of the society's secrets—Kansas City Star. “Dogs” “Do you clean dogs?” asked the fash- ionably dressed woman with a poodle in her arms. “No, matam," said the ex-service man, “but there is a shoe-shining parlor right next door."—Birmingham Age-Herald, Reliable Witness Juvce: You say the prisoner struck you. Have you any witnesses to prove i Casey (pointing to his discolored o I have an eye-witness here, yer honor. —Boston Transcript. Carrying No Bottles “That man is eying me.” “Well, your conscience is clear. Drop your suitcase on the marble floor.” —Louisville Courier-Journal. Guatemata has replaced its rubber cur rency with porcelain coins, The Guatema- lans will now have an open door for china —Chicago Journal of Commerce. comicbooks.com