Life, 1921-06-16 · page 4 of 36
Life — June 16, 1921 — page 4: what you’re looking at
What you’re looking at
This is **not a satirical cartoon but a straightforward advertisement** for Weed Tire Chains, a safety product for automobiles. The image shows a cautionary scenario: a man standing between two vehicles in what appears to be wet or icy conditions, illustrating the consequence of failing to install tire chains. The headline "He didn't think to put on WEED TIRE CHAINS so now his car is junk!" serves as a warning about vehicle skidding accidents. The ad emphasizes that drivers should proactively install chains "at the first drop of rain" rather than risk costly damage from skidding on uncertain pavement. It positions Weed Tire Chains as the preventive solution, manufactured by American Chain Company of Bridgeport, Connecticut. This represents straightforward early-20th-century safety advertising using fear and consequence to motivate consumer behavior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
He didn'@UNih to pater WEED TIRE CHAINS so now his car is Junk! TIMELY WARNING! Make up your mind now always to put on Weed Tire Chains at the first drop of rain. It is a regrettable fact that some automobile drivers W 7 E E D still seemingly prefer to take a chance and then think afterwards. TIRE CHAINS left in the garage never stop a skid Instead of spending a few minutes to put on Weed Chains they spend hundreds of dollars repairing the damage caused by skidding. A certain antidote to the chances of skidding on uncer- tain pavements and roads is to make an “iron clad” rule always to put on Weed Chains at the first drop of rain. Directions for attaching Weed Chains are simple yet most important. They are packed in the bag with every pair. If you desire a copy, write us and we will gladly mail it to you. AMERICAN CHAIN COMPANY, Inc. BRIDGEPORT, CONNECTICUT IN CANADA: Dominion Chain Company, Limited, Niagara Falls, Ontario General Sales Office: Grand Central Terminal, New York City District Sales Offices: Boston Chicago Philadelphia Pittsburgh Portland,Ore. San Francisco WORLD’S LARGEST CHAIN MANUFACTURERS comicbooks.com