Life, 1921-06-16 · page 2 of 36
Life — June 16, 1921 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It's a Michelin Tire Company advertisement announcing a new 30x3½ oversized cord tire designed for light cars (Ford, Chevrolet, Overland, Maxwell, Dort, Briscoe models are mentioned). The ad emphasizes three benefits: reduced tire expenses through increased mileage, improved riding comfort, and access to oversize tire equipment advantages. It addresses skepticism in the tire industry about manufacturing satisfactory cord tires for plain clincher rims commonly used on light cars. The layout and typography are typical early 1920s advertising design, with the product image centered and benefit statements clearly listed. There are no political references, caricatures, or satire present—this is straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rfected Cord 7 Aes Michelin Announces a 30x3% Oversize Cord The new 30x 314 Michelin Cord embodies as to the possibility of making a completely the following important advantages in tire satisfactory cord tire for plain clincher rims, equipment for light cars: which are used on many light cars; but this Ist: Ie reduces tire expense by greatly tire definitely removes that doubt. increasing mileage. Owners of Ford, Chevrolet, Overland, 2nd: It increases riding comfort owing Maxwell, Dort, Briscoe or other light cars with to superior resiliency. clincher rims will find it profitable to have the ee letet the ounce alliheads nearest Michelin dealer show them the new Heel meaes es ee 30x 334 Michelin Cord, and explain in detail eer ile the reasons for its superionty. Just test one _ There: has been some doubt in the tire trade _ these new tires for yourself and be convinced, MICHELIN TIRE CO., Milltown, N. J. Other Factories: Clermont-Ferrand, France; Londen, Ensland; Terin Italy, Dealers everyuhere. comicbooks.com