Life, 1921-06-02 · page 37 of 44
Life — June 2, 1921 — page 37: what you’re looking at
What you’re looking at
This is a **health advertisement, not satire or political cartoon**. It's a vintage ad for Paradise Water, a bottled spring water from Brunswick, Maine. The page uses a photograph of two men (likely a doctor and patient, based on the medical context) to establish authority. The ad's main pitch: Americans don't drink enough water, and when they do, it must be pure. It claims Paradise Water is superior because government reports show it has minimal mineral content and no contamination—unlike public water supplies. The "six glasses a day" recommendation and emphasis on water's role in flushing "poisonous wastes" reflects early 20th-century health beliefs common to patent medicine advertising. The reference to "people beyond middle life" and hardening of arteries suggests marketing toward aging readers concerned about health. This is straightforward commercial persuasion disguised as medical advice, typical of pre-FDA-regulation magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Physicians say that very few people drink enough water. you are, the greater the need for more water. thirst-quencher; it is physiologically a The older Water is more than a food—a_ regulating food for cleansing and purifying the whole human system. Encyclopedia Britannica says, ‘“Ther: peutically, the imbibition of large quanti: ties of water leads to a sort of general washing out of the organs.” To drink an adequate amount of water daily is, there- fore, one of the most important rules of hygiene. Six glasses is a good average. f it is important to drink enough water, it is doubly important to drink pure water. A really pure water is: first, that which con- tains no animal or vegetable matter (with their accompanying disease germs; ) second- fy, that which contains no appreciable min- eral salts, such as lime. And no public supply meets such a standard of purity. As shown by Government reports, Par- adise Water is unequalled in purity. It con- FREE; Interesting health booklet, ‘‘The Story of Paradise Spri tains no insanitary matter, and less than one grain of mineral matter in a gallon o $8,372 grains! fore, highly solvent; it has the power of Paradise Water is, there- dissolving the poisonous wastes of the human system, and flushing them aut. The constant and plentiful use of Paradise Water greatly facilitates the normal fune- tioning of all organs, especially the stomach, With the latter, this is vital for people beyond middle life, intestines and kidneys. by tending to ward off hardening of the arteries. Put up in quarts, pints and half-pints. Natural or Carbonated. At grocers and drug stores. Try a case. " Also names of dealers who handle Paradise Water inyourcity. Writetoday. PARADISE SPRING COMPANY, BRUNSWICK, MAINE “You Don’t Drink Enough Water!’’ PARADISE WATER comicbooks.com