Life, 1921-06-02 · page 36 of 44
Life — June 2, 1921 — page 36: what you’re looking at
What you’re looking at
This page is primarily a **Pepsodent toothpaste advertisement**, not political satire. The "cartoon" at top shows a couple at a window—a simple illustration promoting the product's teeth-whitening effects. The ad makes scientific claims about combating "film" (plaque) buildup through five mechanisms: polishing teeth, stimulating saliva flow, and neutralizing acids. It offers a free 10-day trial tube to encourage consumer testing. The right column contains unrelated film criticism discussing a French war movie called *J'Accuse*, praising its acting and its famous scene of dead soldiers rising from graves. This represents **early 20th-century advertising strategy**: combining pseudo-scientific language with dentist endorsements and free samples to build consumer confidence in a new commercial product. The page reflects how Life magazine integrated advertisements with editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Try This Way See how your teeth look then Here is a new way of teeth cleaning—a modern, scientific way. Authorities approve it. Leading dentists everywhere advise it. Ask for this ten-day test. Watch the re- sults of it. See for yourself what it means to your teeth—what it means in your home. The film problem Film has been the great tooth problem. A viscous film clings to your teeth, enters crevices and stays. Old ways of brushing do not effectively combat it, So millions of teeth are dimmed and ruined by it. Film absorbs stains, making the teeth look dingy. It is the basis of tartar. It holds food substance which ferments and forms acid. It holds the acid in contact with the teeth to cause decay. Germs breed in it. They, with tartar, are the chief cause of pyorrhea, Thus most tooth troubles are now traced to film, Combat it daily Dental science has now found ways to daily combat that film. Careful tests have amply proved them. ‘They are now em- bodied, with other most important factors, in a dentifrice called Pepsodent. 10-Day Tube Free THE PEPSODENT COMPANY Dept. 844, 1104 S. Wabash Ave., Chicago, Ill. Meil 10-Day Tube of Pepsodent to Only one tube to a family Millions of people now use this tooth paste, largely by dental advice, A 10-Day Tube is now sent free to everyone who asks. Its five effects Pepsodent combats the film in two effec- tive ways. It highly polishes the teeth, so film less easily adheres, It stimulates the salivary flow—Nature's great tooth-protecting agent, It multiplies the starch digestant in the saliva, to digest starch deposits that cling. It multiplies the alkalinity of the saliva, to neutralize the acids which cause tooth decay. Modern authorities deem these effects essential, Every ‘use of Pepsodent brings them all. See the results Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using Mark the absence of the viscous film. See how teeth whiten as the film-coats dis- appear. Watch the other good effects. This test, we believe, will bring to your home a new era in teeth cleaning. And benefits you never had before. Mail coupon now. Pepsadént 86.03. The New-Day Dentifrice A scientific film combatant, whose every application brings five desired effects. Approved by highest authorities, and now advised by leading dentists everywhere All druggists supply the large tubes. The Silent Drama (Continued from page 804) from captivity with a baby daughter, and Jean, shell-shocked and crazed, dies— groping for the sunlight which had been his inspiration. The great moment of the picture—and one of the greatest moments of all pic- tures—comes when the soldier dead arise from their graves and go forth to see whether the world has profited by their sacrifice, or whether they have died in vain. It is a marvelously impressive scene, particularly when the solemn march of the dead, silent and unobserved, is com- pared with the glorious parade of the living through the Arc de Triomphe. M. Gance, however, has permitted the idea to run away with him, and he spoils most of the illusion by overdoing it. He lays the lesson on a bit too thick. The acting of Romuald Joubé as the young poet, and of Séverin-Mars as Francois, is incredibly fine, and in this respect, at least, “ J’Accuse" is absolutely in a class by itself. Marise Dauvray, as Marie, achieves the feat of growing old by usual plastering of white grease paint over the temples. methods more realistic than the M. Gance has had the good judgment to leave the Germans out of the picture alto- gether; only the shadows of the Huns are “ J’Accuse” is not an accusation of the Kaiser, or von Tirpitz, or anyone else seen, in particular; it is an accusation of As such, it will be of great interest to everyone who has paid any attention to tl lessons of the last seven y Robert E. Sherw Recent Developments Penny or Tormutt. Trait (Federated ).~ Bessie Love in a picture which is heavily sweetened and diluted, but entertaining in an insipid way I Ast Guiuty (Associated Producers) Louise Glaum in an inane affair about a chorus girl who becomes mixed ina murder mystery. Intermittently dramatic. Tue Wattor (Universal)—Harry Carey is the star of another Wild West thriller which gallops along at a good rate of speed. Corxerpence (Metro).—A comedy which is a little bit too foolish to be swallowed whole. tremely well directed by Chet Withey and, for the most part, well acted. Buckixe tHe Troer (8 ),—Conway Tearle has a good picture at last. The scenes are in the Klondike, and there is plenty of vivid action. Prck’s Bap Boy (First National). —Those who saw Jackie Coogan in * The Kid” will be disappointed in this, which is amusing but cheap. Inte Hanns (Pioneer).—Highly improb able story of a girl who is lost in Chinatown, and is rescued by the handsome y« Mayor of New York. Those who have never seen Mayor Hylan will not understand so well why the story is improbable. Rerutation (Universal) —Priscilla Dean scores another big success in a story of the New York stage, She has better opportunity than ever before to show what she can do a3 an emotional actress, and she does it For Rev y Next Weex.— Throvgh ihe Back Door,” “The Idol of the North. “Boys Will Be Boys,” and “ Sham.” comicbooks.com