Life, 1921-04-07 · page 37 of 38
Life — April 7, 1921 — page 37: what you’re looking at
What you’re looking at
This is primarily an **advertising page**, not a satirical cartoon. It contains four commercial advertisements: 1. **Stetson hats** — promoting lightweight summer felt hats with the company's quality assurance 2. **Milo Violets cigarettes** — delicately scented, gold-tipped smokes priced at 25¢ for a box of 10 3. **Arrow collars** — narrow collar style for young men, by Cluett, Peabody & Co. 4. **Elco Motor Boats** — emphasizing standardized construction, reliability, and their military success building submarine chasers for the British Navy during what appears to be WWI The Arrow collar features a portrait of a young man, likely intended as an aspirational image for the target demographic. **No political satire is present.** This page reflects early 20th-century consumer culture and industrial manufacturing pride, particularly Elco's wartime naval contribution.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SOFT Stetson felt for Summer wear. Made of the lightest materials, unlined, conforming easil to the contours of the head. Cool, comfortable and distinctive. A hat to carry you through the Summer or a welcome change off from your straw. Style, Quality and Sound Money’s Worth assured by the Stetson Label in each hat. JOHN B. ages COMPANY SPUR anew NARROW ARROW COLLAR FOR. YOUNG MEN Cluett, Peabody &* Co Inc What Standardized Construction Means in Boat Building ‘& exemplified in Erco Cruiserres, Standardization means highest value in workmanship and materials; elimination of experiments; boats priced lower than any others. Exco Motor Boats are notable for their seaworthiness; reli- ability and economy of power plants; roominess; graceful lines; easily sustained speed; superior equipment, and the Astonishingly Low Prices. Exco success in standardizing construction enabled us to deliver to the British Navy $50 ‘*M.L.** Submarine Chasers in 13 months. Their wonderful performance under most trying conditions is historic. Write for catalog describing ELCO CRUISETTES, ELCO EXPRESSES and ELCO CRUISERS -, N. -R of N-J. (Liberty Sereet Ferry) ‘New Yous Ovnce: 1 Pine Sereet PETER J, CAREY & SONS, INC., PRINTERS comicbooks.com