Life, 1921-04-07 · page 36 of 38
Life — April 7, 1921 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertisements** interspersed with a satirical column called "Journalistic Jingles." ## The Satire Section "The Headline Writer" mocks newspaper journalism's clichéd vocabulary. It catalogs overused words that headline writers employ—"scores," "scraps," "probes," "urges," "seeks," "locates"—satirizing how journalists rely on a tired stock of dramatic verbs rather than precise language. A New York Tribune quote complains about the word "allege" particularly. The remaining items are brief humorous anecdotes from various publications poking fun at human behavior: a wealthy woman becoming a housemaid and obsessing over firing her former servant, a bootlegger's pricing scheme, and marital incompetence. ## Advertisements The bulk of the page advertises W.L. Douglas shoes (emphasizing value and factory-direct pricing) and two beauty products: "Mum" deodorant cream and "Evans's Depilatory" for hair removal. The page reflects early 20th-century consumer culture and media criticism.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Journalistic Jingles The Headline Writer e He “scores,” he “scraps,” he “hits” and Retail Price$ Sars Material "fla and “ flouts,” Special Sho Shoes $10. 00 | Ss Special Shoes 56.00 Te “probes” and “urges,” “balks” and slays, FOR MEN AND WOMEN He “seeks,” “locates,” “denies” THE STAMPED PRICE IS W. L. DOUGLAS PERSONAL GUARANTEE “ scouts,” ‘THAT THE SHOES ARE ALWAYS WORTH THE PRICE PAIDFORTHEM =| j,,. « jus1,, are the best known shoes in the sf “aids,” | YOU CAN ALWAYS | : . eat UN Always | gone Sold in 107 W.-Douglasstores, ' He “passes lie,” “indorses pledge," | oot; pOUCLAS SHOES | a Leth rele te you at only | Oh, I can stand “ appeals" and “ ra rant : RECT FROM ENCTORY eet ahoed that enn ibe produce: “at the Hh But spare me from that word “ allege” lowest possible cost. W.L_.Douglas name || —New York Tribune, and the retail price are stamped on the re bottom of all shoes before they: leave i “ i Post-Mortem Pokes — Quite an interest- factory, whic! your protection \Y 7 ing article, we fancy, could be written on against unreasonable profits. “The Humor in Wills." For example W. L. Douglas shoes are absolutely the (8° D | rake this iit of ay passage from the will of Lord Dest shee values for the money In this | | Pembroke: “I bequeath nothing to Lord finest leathers that money can buy. Say, because I know he will bestow it They combine seal of style, work- B upon the poor.” manship and wearing qualities equal ‘E Or this: A Lancashire gentleman be- toothermakesselings higher prices queathed an ounce of modesty to the editor They lore the Sere aes nee tlie dasse everywhere; | 2! the London Journal, explaining the they cost no more in San Francisco thanthey do inNewYork. small quantity by saying that he was “ con- vinced that an ounce would be found more Waylg Douslas, shoes are made by the highest paid) | than he would ever make use of.” of experienced men, all working with an honest deter- —Boston Transcript mination to make the best joes for the price that money can buy. The Way of Women —When the once- Cc A U T I re} N Insist upon having W. L. | Wealthy Mrs. Blank parted from her hus- Douglas shoes. Thename | band and decided to work for her living, and price is plainly stamped on the sole. Be careful | she became a housemaid. Her first em- and he “wars,” “declares” and = ployer was a woman who, in other days, Hide Deusen soe ret seo H]eQoeglas fad been one Of her Gwarservants. President Hf your local dealer cannot sx ‘Order divse take no other mak seemed a queer thing to do, but “the epee See alin foe rattle pausizs Shee Oa, | wretch always worried me by giving me | notice,” said the lady in reduced circum. | stances viciously; “she must have done it half a dozen times. So I took the position —to give her notice, the wretch! And I did it, too, after the first week."—Bulletin After the bath, use (Sydney). Rate of Recompense—The thirsty one approached the bootlegger and whispered “ » “As easy to use as 42 535" Rep. U.S. Pat Office in his ear, “Friend, how much will you : _ 5 charge me for a quart of your stuff?” ; The answer was, “ Twelve dollars if you e take it and go away; twenty dollars if I to prevent body odors have to drink it with you.” f —Nashville Tenness A finger-tip of this delicate snow-white cream, ap- ; Proving the Rule—‘The Lady (after plied here and there after the bath, keeps body and plan is explained): Yes, but is it pos clothing free from odors all day and evening. } sible? “mM ” cw ¥ Her Visitor: Everything is possible, um”’ does not prevent perspiration, nor inter- madam, except the solution of the Fast- fere with other natural functions. It is harmless to ern question, unearthing a cook and dis- . . oe . . . covering an apartment. theskin and will notinjure the daintiest fabric, —L’Illustration (Paris). Evans’s Depilatory “s Subtitles and All—Marcella: You say Bennie Beanbrough is conceited? removes superfluous hair gently and quickly Waverly: I should say so. Just now he ith as: . . is engaged in rewriting Lincoln's Gettys- without any bad after-effects. Evans’s Depilatory gf] | burg address for the movies. Outfit, 75c at drug- and department-stores, or from 3 —Youngstown Telegram us postpaid on receipt of price. H] | No Time for Details — “Don't you ; Pa ng . BRT | think she is a very intelligent girl?” George B. Evans 1108 Chestnut Street Philadelphia “T don't know. I was too busy making love to her to find out whether she was intelligent or not."—New York Sun. comicbooks.com