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Life, 1921-03-24 · page 34 of 34

Life — March 24, 1921 — page 34: what you’re looking at

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Life — March 24, 1921 — page 34: Life, 1921-03-24

What you’re looking at

This page contains three distinct elements for a modern reader: **The Forhan's Toothpaste Ad** (left) uses pseudo-scientific claims linking gum disease to serious ailments like rheumatism and anemia—typical early 20th-century marketing exaggeration before modern FDA regulation. **The "Sans-Géne" Cartoon** (bottom left) shows a child refusing to kiss a woman, explaining she'll slap him like she did his father. It's a domestic humor joke playing on marital discord and children's innocent observations of adult relationships. **The "Gaudeamus" Essay** (center-right) celebrates the disappearance of "formal calls"—obligatory social visits that were tedious social rituals, especially burdensome for women. The author argues modern society has mercifully eliminated this Victorian-era requirement, comparing it to the French Revolution's abolition of feudal obligations. **The O. Henry Advertisement** (right) promotes a 274-story collection, using a melodramatic snippet about a destitute woman in New York seeking food—characteristic O. Henry subject matter about urban poverty and desperation.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| Science proves the danger. of bleeding gums ence proves that unhealthy gums cause ae ail- ments. le suf- fering from Pyar I} thea (a disease of I the gums) often suf- fer from other ills, suchas rheumatism, anaemia, nervous FORHAN CO, New York Forkan's, Ltd. Montreal “COME, BOBBY, DON’T BE A LITTLE SAV- AGE—KISS THE LaDy.” “NO, SHE'S A NAUGHTY LADY. IP 1 KISS HER SHE'LL GIVE ME A SLAP, JUST AS SHE DID TO PAPA.”—Sans-Géne (Paris). “MADE AT KEY WEST— | in the Gaudeamus NPOPULAR as the statement may be, there are things for which one may be devoutly thankful. ways in which mankind, or the existence of mankind, has improved. Some causes of trial and tribulation have disappeared. Reference is not made to the unmitigated torments of stage-coach travel in the pic- ttiresque old coaching days, or to the de- cided discomforts of dungeons and racks romantic centurics of chivalry and knight-errantry. There have been advances and improvements more recent, and in truth almost of yesterday. Nearly anyone, except the very young, can remember the horrors of “ formal calls.” This institution existed until very lately. Unquestionably there are linger- ing traces of the practice still to be found, but they are rapidly disappearing. What its terrors were, those who knew it at its worst can well attest. Womankind suffered perhaps the most, yet there were some who seemed to like the ritual. Rounds of calls, in which two banded themselves together to descend upon their friends and acquaint- ances, were as frequent as Mexicar: bor- der raids nowadays. In the number of door bells rung, and the number of vis- itees who were “out,” were found cause for boastfulness. Men never made any pretence of liking the arrangement or being patient under it. Still, in the straight-laced world of yester- day they submitted and submissively made “party calls” and “dinner calls.” One can hardly understand it now with the glorious freedom of the present. With the French Revolution the taille, the dimes and corvées were abolished. Well, one of the results of the spirit of our time is the abolition of the corvée of “ formal calls.” One does not have to feel that awful obli- gation. An invitation can be accepted light-heartedly, without a thought of the day or hour of reckoning when one is obliged to sit up and “ make” conversation. This is the reason for the claim that there are some gains. With “ formal calls” as obsolete as the chignon, there is reason for profound thankfulness and, in- deed, hope of the future. As a matter of fact, everything connected with social amenities, and “society” generally, is vastly easier and—what is important— more amusing. The minuet may have been “magnificent,” but it was no fun, and, as a field sport, golf is much pleas- anter than duelling. And above all, the dread of the “formal call” is going— going—gone. George Hibbard. Harmonious “L)ID they give Bidemup, the bridge ex- pert, a very elaborate funeral?” “No, just simple honor: PETER J, CAREY & SONS, INC., PRINTERS There are certain | tes MW Finish This Story For Yourself New York had seemed so wonderful—orthad seemed so big—but New York turned a call shoulder—art proved hard and bitter. Alone in the big city, at the end of her resources, she was too weary to cry. This special day she went out to seek—not glory or fame—tut just for something to eat. She found—but ket the story be told by O. HENRY 274 Complete Stories — One Long Novel For years now you have heard of O. Henry —you have read these advertisements and thought that some day you would own a set for yourself. But you have put off the sending from month to month, The time for that is gone, Now—today—you must order your set of 0, Henry to get the low price and the Oppenheim FREE! So great is the popularity uf O. Henry-so enormous is the demand for his books—that we should like for all time to continue this offer. But we can’t. It costs more than twice as much now to make the sets as it did. Paper costs more—ink costs more; binding costs more. So ‘we must withdraw this offer. But as long as the stock now on hand lasts, you can get O. Henry at the low price, and— FREE E. PHILLIPS OPPENHEIM No other writer ever Rarw so mrch of the sreret hitery of Europe. No ciher writer ever wnderstood so well the hidden force: —the secret inrigues=the startling acchceorythe aden E'Srope in termort for the past greeren cked upon as the mest dangerous man ia Eogusd. He was marked Gown by Cermany for private execution, Eecaese ines to tach of Ber Plot apd inrgues, be sepeced we eal oi her desig, Fighting scheming—plotting—mystery —love—edvenrerm—al these are la is sontes—end all hia marvelous gesies lt Ot telling of them. Me makes them so thing sbout you take your breath European dipiom the mystery of his tale right up to the very last word. New, while get the 0. oe vith © Philips ‘Oppenheim FR again can we give you vech a chance. miss itl Cet the coupon. Send it TODAT! The REVIEW of REVIEWS Co. Publishers of the American Review of Reviews 30 Irving Place New York Cty Review of Reviews Company, ‘30 Irving Place, New York City. re. 7 Volumes of F. Phillios Oppenheim FREE. Otherwise 1 #1 return both sets at your expeaw, Name veces Address .. Occupation. Tae more sumptuous threequarter Keratel binding ff Honey corte ony 0 Jom grat! mrt a ard and hat Pree favorite. For a itt of this more iuxuriens Winding, (bent Tae terme bo E208 tn fe das rd them BLD 2 month months, comicbooks.com