Life, 1921-03-24 · page 33 of 34
Life — March 24, 1921 — page 33: what you’re looking at
What you’re looking at
This page contains literary and advertising content rather than political cartoons. **"The Mysterious Rider" (Zane Grey review):** A humorous verse review of a Western novel. The reviewer satirizes the predictable plot—a rancher's adopted daughter (Columbine) is pressured to marry his dissolute son (Buster Jack), but a stranger (Hell-Bent Wade) reveals he's her father and engineers the villains' downfall. The satire mocks the formula's melodrama and overwrought villainy, with the critic suggesting the censored expletive ("— — —!") better expresses his frustration than words. **"All Was Ready":** A joke about modern publishing. A publisher presents a novelist with a pre-written plot, having already prepared salesmen, publicity, biographical notices, and dinners—but admits the book's approval comes solely from the motion-picture department, not literary merit. This satirizes how 1920s publishers prioritized film adaptations over literary quality. **Advertisements** fill the remaining space, promoting traveler's cheques, indigestion relief, and wallpaper.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
er”? Bayer” Ig gen- physi- ad safe ickage. ¢ Mane icylicacid, Rhymed Reviews The Mysterious Rider (By Zane Grey. Harper & Bros.) HERE dine On Colorado's choicest cattle, They found the infant Columbine, A helpless waif, too young to prattle. wolves and mountain lions Belllounds, the rancher, loved her well ‘And brought her up to call him Daddy. (Observe his name; the triple “I” Is doubtless neat, if somewhat faddy.) Yet old Belllounds, by looking black, Obtained the maiden’s pledge to marry His wastrel offspring, Buster Jack, Who had a load of sin to carry. No other villain, heard or seen In all the host that art can muster From printed volume, stage, or screen Is near so villainous as Buster. Astranger came to White Slides Ranch,— One Hell-Bent Wade; his tales of slaughter Could make the wildest cowboy blanch ; In Columbine he saw his daughter! To free that girl, so true and pure, From most immoral obligations And let her marry Wilson Moore, He foiled the villain’s machinations. He cornered Jack and made him hear How bad he’d been to Collie’s mother (Remorse had made him slightly queer), Then he and Buster shot each other. Sure Relief NGOS 6 Beuans es aphers C22) Sure Relief BELL-ANS For Travelers —as necessary as baggage — Facts About “A-B-A” Cheques —they are universally used and accepted f. — Tous countersign in presence o accep- —if lost of stolen they cannot be cashed —safer than money,more convenient than personal cheques issued by banks everywhere in denom- inations of $10, $20,550 and $100 BANKERS TRUST COMPANY New York City Though bookstores heap this work in mounds, And thousands cannot do without it, When “‘— — — —!" hissed Belllounds,” He quite expressed my thoughts about it. Arthur Guiterman, All Was Ready THE great novelist summoned his pub- lisher to his luxurious home. “Have your salesmen,” he asked, “ pre- pared for their semi-annual trip among the down-trodden booksellers?” “They have.” “Has your publicity man written the usual biographical notices and arranged for a series of dinners in my honor?” “He has.” “ Have your great minds selected a title for my forthcoming work?” “Indeed, yes.” 7 NIAGARA WALL PAPERS aN “Then what do you want me to write about?” The publisher drew from his pocket a paper. “Here is a wonderful plot,” he re- plied. “It has element- sentiment, mystery, touches of your char- acteristic humor, everything.” The great He had had experience. every maudlin profound — insight— author was conservative. “T haven't time to read it just’ now,” he said, “But are you sure? How do you know that it is any good?” “Good!” exclaimed the publisher. “ Of course it is good. Why, my dear sir, it has met with the unqualified approval of every member of our motion-picture de- partment.” comicbooks.com