Life, 1921-03-17 · page 39 of 40
Life — March 17, 1921 — page 39: what you’re looking at
What you’re looking at
This is a straightforward **cigarette advertisement**, not satire or political commentary. It's a vintage ad for Camel cigarettes by R.J. Reynolds, likely from the 1920s-30s based on styling and the 20-cent price point. The page features the iconic Camel logo—a dromedary camel in profile—and emphasizes product claims common to early cigarette marketing: superior quality, mild flavor, Turkish and domestic tobacco blends, and freedom from unpleasant aftertaste or odor. The camel mascot served as Camel's distinctive brand identity. The ad's language ("revelation in quality," "never tire your taste") represents typical marketing hyperbole of the era, before cigarette health risks became widely acknowledged. **Modern context**: This represents pre-regulation tobacco advertising, before warning labels, health disclosures, or restrictions on marketing claims were legally required. Such advertisements would be illegal today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LNAI REERRES ps Camel Cigarettes are such a revelation” ~“< in quality! OMPARE Camels with any cigarette in the world at any price and you..will realize how unusual and delightful they really are. And then, too, you will better understand why Camels are uni- versally smoked throughout the nation! Camels were created to be the finest cigarette ever made both as to quality and the enjoyment they pro- vide. They were made to excel in refreshing flavor and wonderful mellow mildness any cigarette you ever smoked—and they do! Your taste will prove that! You'll keenly appreciate the smooth, much-desired delightfulness that comes to you from Camels expert blend of choice Turkish and choice Domestic tobaccos —and—Camels freedom from unpleasant cigaretty aftertaste and unpleasant cigaretty odor! And, it’s such satisfaction to be able to smoke Camels as liberally as you like because they never tire your taste! Camels are sold everywhere in scientifically sealed packages of 20 cigarettes for 20 cents. R. J. Reynolds Tobacco Co., Winston-Salem, N. C. comicbogks.com