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Life, 1921-03-17 · page 38 of 40

Life — March 17, 1921 — page 38: what you’re looking at

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Life — March 17, 1921 — page 38: Life, 1921-03-17

What you’re looking at

This page is primarily a **full-page shoe advertisement** for W.L. Douglas brand shoes, prominently featuring the company's founder/namesake in a portrait. The ad emphasizes direct factory-to-consumer sales eliminating middleman profits, with the retail price stamped on every shoe as a "personal guarantee" of value. The right column contains **"The Whirl of Letters,"** a satirical gossip section mocking contemporary literary and cultural figures. References include: - Lord Dunsany (Irish writer) arrested for carrying a gun - Kipling's shift to screenwriting - A book called *How to Know the Vers Librists* (mocking free verse poetry, trendy among modernists) - Lenin's death being more "popular" than his biography - A proposed American Poet Laureate The humor targets literary pretension and the modernist poetry movement ("vers librists"), while the profiteering joke satirizes rural justices of the peace overcharging couples.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

W, L. DOUGLAS Retail Price$Q QO SHOES °Weteste Spores’ °10.00 || isis Beate 6.00 FOR MEN AND WOMEN THE STAMPED PRICE IS W. L. DOUGLAS PER- SONAL GUARANTEE THAT THE SHOES ARE ALWAYS WORTH THE PRICE PAID FOR THEM YOU CAN ALWAYS SAVE MONEY BY WEARING W.L.DOUGLAS SHOES SOLD DIRECT FROM FACTORY TO YOU AT ONE PROFIT THE FINEST SHOES IN THE WORLD ARE MADE IN AMERICA, . . os W-L.DOUGLAS SHOE! ARE LEADERS IN STYLE FIT-WEAR-AND COMFORT They are the best known shoes in the world. Sold in 107 W. L. Douglas stores, direct from the fac- tory to you at only one profit, which guarantees to you the best shoes that can be produced, at the |] lowest possible cost. W.L. Douglas name and the /[. retail price are stamped on the bottom of all 2 shoes before they leave the factory, which is ‘| your protectionagainst } unreasonable profits. W.LDouglas shoe for the money in this country. They are made of the best finest leathers that money can buy. They combine quality, style, workmanship and wearing qual- ities equal to other makes selling at higher prices. They are the leaders in the fashion centers of America. The prices are the same everywhere; they cost no more in San Francisco than they do in New York. W. L. Douglas shoes are made by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest deter- mination to make the best shoes for the price that money can buy. CAUTION d price is plainly stamped on fultoseethatithasnotbeen Insist upon having W. L. Douglas shoes. The name e sole. Be care- changed or mutilated W.L.Dougias shoes are for sale by over 9000 f doe dealers besides our own stores. If your local dealer cannot supply you, take no other Sane President make, Order direct from the factory, for booklet telling bow to order mall, postage free. AWE A joes by L. Douglas Shoe Co., w. 147 Spark St., Brockton, Mass. The Whirl of Letters LorP DUNSANY was recently arrest- ed in Ireland for carrying a gun. Per- haps he was merely out stalking critics. The Seattle police have carrying the Rubaiyat of Omar Khayyam ailed a man for concealed on his person. The police con- tend that the Rubaiyat is not free verse. We'd like to know what Spargo thinks of Margot and what Margot thinks of Spargo. The February Atlantic Story of a Sweet Little Girl, by an Elder- y Spinster.” Last year’s fashion would called for the story of an elderly spinster by a sweet little girl. Conservative? publishes “ The Not Kipling—he is writ- ing for the screen. He's Tory in his heart, perhaps, but never in his bean. A new book by Frank A. Parsons is called The Psychology of Dress. But what is shocking the public at present is the undress of psychology. A forthcoming book is entitled How to Know the Vers Librists. Just listen! A new Life of Lenine is announced. It will not be as popular as his widely circu- lated death Unnecessary. There's a bill in Congress for an Ameri- can Laureate. Did it origin Mass.? Local egotism! Hartford, Conn., boasts that more noted literary men have left that city than any city in the country. ¢ in Loweil, Profiteering “T suppose you marry a lot of eloping couples. squire. Quite a source of income, eh?” “Yes; I git $5 for marryin’ each couple an’ they come in such darned haste I allus fine em $10 more for speedin’.” —Boston Transcript The Blue Bard to His Love At Amaryllis, be not gay, It’s Sunday ; Don't place temptation in my way On Sunday; Your smiles provide a subtle snare, And make me painfully aware That lips are only used for prayer, On Sunday. That tender glance, I beg, withdraw, It's Sunday: Such things are dead against the hy On Sunday; I do not wish to seem a prude But I'd be much upset if Attempt to wreck my rectitude On Sunday. Eradicate those dimples, please. It’s Sunday. My will is weak in times like these On Sunday; And, if for tenderness you search, Don’t cause my good resolves t Or I'll forget to go to churcl On Sunday. lurch Robert E. Sherwood, The Follow-Through There was an Whistler, the t, 3 Comyns Carr, the brilliant wit, and art critic, of making a joke pense of a certain friend. “Well.” replied Carr, “1 friend most days, but I can only joke now and then.” “Ha, ha!” laughed Whistler. had said that myself!” “Never mind, Jimmy, you will,” retortet Carr.—Tit-Bits occasion when Jane ased J dramatis at the ex famous artist, ac “T wish rs an the skin — Don’t forego the pleasure of outdoor life because the sun and wind coarsen and roughenyour skin. The regularuse of Resinol Soap and Ointment is almost sure to offset these effects, Resinol Soap rids the pores of dust and oil, and Resinol Ointment soothes the chapped and roughened skin, Resinol comicbooks.com