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Life, 1921-03-03 · page 36 of 38

Life — March 3, 1921 — page 36: what you’re looking at

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Life — March 3, 1921 — page 36: Life, 1921-03-03

What you’re looking at

This page is primarily a **commercial advertisement** for Pepsodent toothpaste, not political satire. The illustration shows a man examining his teeth in a mirror—a straightforward product demonstration image. The ad promotes a "10-Day Tube Free" trial of Pepsodent, claiming it fights tooth "film" (plaque buildup) through five scientific effects: attacking film, polishing teeth, increasing saliva flow, boosting starch digestant, and neutralizing decay-causing acids. The copy emphasizes "modern" dental science and endorsement by "leading dentists everywhere." The right column contains book reviews and a poem about "Lucinda" (unrelated to the ad). This was typical Life magazine layout—mixing advertisements with editorial content. The advertisement reflects early 20th-century marketing that dressed consumer products in scientific language to build consumer confidence in newer commercial goods.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Use 20 Times Then see how your teeth improve This offers you a ten-day test of anew teeth-cleaning method — enough for 20 uses, Each use will bring five much-desired effects. See how your teeth conditions change after ten days’ use. A film combatant The great object is to fight film—the cause of most tooth troubles. Film is that viscous coat you feel. tt clings to teeth, gets between the teeth and stays. The tooth brush, used in old ways, leaves much of it intact. So millions of teeth are dimmed and ruined by it. Film absorbs stains, making the teeth look dingy. It is the basis of tartar. It holds food substance which ferments and forms acid, It holds the acid in contact with the teeth to cause decay. Germs breed by millions in it. They, with tartar, are the chief cause of pyorrhea. Now a new era Now dental science, after years of re- search, has found ways to fight film. Able authorities have proved their ‘efficiency. 2, 10-Day Tube Free THE PEPSODENT COMPANY Dept. 487, 1104 8. Wabash Ave., Chicago, Il, Mpil 10-Day Tube of Pepsodent to And leading dentists everywhere now ad- vise their daily use. The methods are combined in a denti- frice called Pepsodent. Millions now em- ploy it. And to their homes it has brought a new era in teeth cleaning. Watch these five effects Each use of Pepsodent brings five de- ‘sired effects. The film is attacked in two efficient ways. The teeth are so highly polished that film cannot easily adhere. Then it multiplies the salivary flow. It multiplies the starch digestant in the saliva, to digest the starch deposits which cling. It multiplies the alkalinity of the saliva, to neutralize the acids which cause tooth decay. Thus it increases, ina natural way, Nature's teetb-protecting forces. See what this means. Send the coupon for a 10-Day Tube. Note how clean the teeth feel after using. Mark the absence of the viscous film. See how teeth whiten as the film-coat disappears. This ten-day test will show the way to whiter, safer teeth. And it may mean their salvation. Cut out the coupon now. Pepsadéent The New-Day Dentifrice A scientific film combatant com- bined with two other modern req- uisites. Now advised by leading dentists everywhere and supplied by all druggists in large tubes. LIFE’S Choice Current Books that Register. The Victory at Sea, by Admiral Si How the submarine menace was stopped. A direct account of a service, Letters of William James, ed his son. The letters of a great man that ar reading to see how human the gre: are. Moon-Calf, by Floyd Dell. What happens to those who thi think, But the hero is very yo quite tolerable. Points of Friction, by Agnes Repplier An illuminating review of the * spirit literature" is only one of th keen points in these erudite essa: Roaming Through the West Indies Harry A. Franck. All you want to know about Havana and vicinity without the bother of booking a steamship reservation and taking the trip, Rhymed Reviews Lucinda (By Anthony Hope. D. Appleton & Co.) O ladies twain sings Mr. Hope (I mean, of course, Sir A, H. Haw- kins), Who fought, to use a vulgar trope, Like two implacable grimalkins. For Waldo gave a precious ring To lovely Miss Lucinda Knyv Which Nina Frost, the jealous thir Resented, more or less in pri Then, pat upon her wedding day, When all were gathered, peer flunky, Lucinda bolted—ran away With Don Arsenio, called “ Monkey.” Their lines of life somewhat crossed ; Arsenio was rash and flighty. But Waldo married Nina Frost Who waxed exceeding rich and mizt were And yet, though fish of every kind Were caught in Nina’s golden dragnet, Her foolish menfolk seemed to find Lucinda’s charm the stronger magnet. And when Arsenio was dead, To add to Nina’s deep vexation, Her rival happily was wed To Julius, Waldo’s near relation. So gladness fill3 Lucinda’s cup. While Nina wishes her in Hayti, Lucinda thinks they'll make it up When both of them are over eighty. Thus ends the tale (though not the feud), A tale well-dressed from hat to gaiters. The author—may we not conclude?— Has surely known some lovely haters. Arthur Guiterman. comicbooks.com