Life, 1921-03-03 · page 34 of 38
Life — March 3, 1921 — page 34: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not political satire. The dominant content is a Woodbury's Facial Soap advertisement featuring a portrait of a woman and skincare instructions—a common early 20th-century beauty product ad emphasizing daily skin renewal. Below the ad runs a fictional narrative titled "Here's to You, Old-Timer!" by Robert E. Sherwood, apparently commemorating 2,000 days of *Life* magazine's publication. The story describes "Lire" (likely representing the magazine personified) being visited by recurring comic character types—stock figures like "Boggs and Noggs" (witty characters), "the Old Maid," "the Office Boy," various ethnic stereotypes ("the Frenchman," "Rastus, the aged and philosophic Abyssinian")—representing *Life*'s recurring satirical cast. The narrative is celebratory rather than sharply satirical, treating these familiar character types as beloved fixtures of the magazine's humor tradition. The page documents *Life*'s institutional identity through both commerce and editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Your skin every is changing day This is your chance to make it what you will F you would have a good complexion, you must take care continually of the new skin that is forming every day. Every day, as old skin dies, new forms to take its place. By the proper care and treat- ment, you can make this new skin what you will! To make your skin soft and lovely, use the following treat- ment daily: Lather your washcloth well with warm water and Wood- bury’s Facial Soap. Apply it to your face and distribute the lather thoroughly. Now with the tips of your fingers work this cleansing antiseptic lather into your skin, always with an upward and outward motion. face for thirty seconds with a piece of ice. Get a cake of Woodbury’s Facial Soap, at any drug store or toilet goods counter, and begin this treatment today. A cent cake is sufficient for a month or six weeks. “Your treatmentfor one week’’ Send 25 cents for a miniature set of the Woodbury skin preparations, containing your complete Woodbury treatment for one week. In it you will find the famous booklet, “A Skin You Love to Touch,” telling you the special treatment your skin needs; a trial size cake of Wood- bury's Facial Soap; a sample tube of the new Woodbui Facial Cream; and samples of Wooabarys Cold Cream and Facial Powder. Write today for this special outfit. Address The Andrew Jergens Co., 1003 Spring Grove Ave., Cincinnati, io. Rinse first with warm water, If you lie then with cold—the colder the better. who was wont to ask, “Daddy, what is an optimist?” They were all there: Boggs and Noggs, the irrepressible wits; the Old. Maid, who always looked under her bed at night in the vain hope that she would find a burg- lar there; the Office Boy, whose grand- mother invariably died the day before the baseball season opened; Mr. and Mrs. Henpeck; the Stork, with his unwelcome burden of triplets; Mr. Sububbs, loaded down with bundles, dashing for the 5:15; Dr. Skinnem, the vivisectionist ; the Board- in Canada, address fergens Co., Limited, 1003 Sherbrooke Street, Perth, On- The Andrew Finish by rubbing your tario. ing House Keeper, who always served prunes; the dull-witted Englishman and the excitable Frenchman; the seedy Waiter, who explained that, “we did have soup on the menu, sir, but I wiped it off"; the sanctimonious Preacher, greatly scandalized at the sight of little boys fishing on Sunday; the dishevelled inebri- ate, Mr. O. Watta Bunn, leaning against his usual lamp post; the Enfant Terri- ble and Sister’s Beau; Rastus, the aged and philosophic Abyssinian; the group of Summer girls pining for male company. “Doesn't this seem like the old days?” Lire laughed. “How could I ever haye managed to forget you all?” “Don't let it happen again, Lire,” Mr, Gotrox warned. “Keep us somewhere in the back of that badly organized mind of yours. You may not think so, but it’s just possible that we'll be of use to you some- time or other. . . . Don't forget your old friends, Lire . . ~ don't for- get. . ‘“ The voice trailed off and died, and Lue suddenly realized that the strange d tion had disappeared into thin, as called, ‘air, Sadly he turned to his d stared for a moment at nothing at a then picked up the pile of papers lay before him. As he examined the proof shee Number 2001 he blinked, rubbed his eyes, and looked more closely. His strange visitors were all there, smil- ing up at him from their accustomed places in Lire Robert E, Sherwo d, Here’s to You, Old-Timer! VO thousand days of Lire! What do you know about that? I'll tell the world it’s a record proud To have cheered the wayfarer, jollied the crowd; Seeking no quarrel, but ready to fight For the things you believe are decent and right ; In the great world march keeping regular step, Not bitter but wholesome and full of pep; Encouraging hopes and discouraging fears As we journey along through this vale of tears. And he’s done it for nearly forty ycarst That's what I know about Lire. on that Cough Deane have just the necewary menthol to f the air passages and make breathing Relieve irritation instantly — stop no ingredient so genero!ly a prescription. Dea ated cough drop. Effective, safe, pi Keep a box of Deans in pocket or hai Sold everywhere, MENTHOLATED. comicbooks.com