Life, 1921-02-24 · page 29 of 32
Life — February 24, 1921 — page 29: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Northern Tissue bathroom paper, emphasizing a new packaging innovation: seven rolls bundled together for one dollar. The ad's visual centerpiece shows a moonlit forest scene with a product tube, flanking decorative panels of tall trees. The text emphasizes the product's quality ("fine and chamois-like fabric") while highlighting the economic appeal of bulk purchasing. Notable for modern readers: the ad stresses **discretion** ("No embarrassment") when ordering by phone—reflecting early 20th-century social attitudes about discussing bathroom products publicly. Customers could telephone dealers rather than face potential awkwardness at retail counters. Made by Northern Paper Mills in Green Bay, Wisconsin, this represents typical *Life* magazine advertising, where commercial messages occupied significant space alongside editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
y New—also a better way for buying bathroom paper. The fine and chamois-like fabric of Northern Tissue we could not improve. But we have wrapped it in a handier and a more economical package; seven generous rolls for a dollar. Save money—by ’phoning your dealer for one of these sanitary and convenient packages—now. No embarrass- ment. Just ask for a tube of Northern Tissue. If he hasn’t it, send us his name and we'll supply him through his wholesaler. Made by the Northern Paper Mills, Green Bay, Wis.—also makers of fine paper towels. comicbooks.com