Life — December 9, 1920 — page 4: what you’re looking at

What you’re looking at

# "Keep This Under Your Hat" - Life Magazine Page Analysis This is primarily a **house advertisement** promoting Life magazine's contributors and content. The stylized top hat with a smiling face is Life's mascot, used decoratively. The page highlights upcoming features: Wallace Irwin's "Togo Letters" serialization; dramatic criticisms by Benchley; caricatures by Frueh (redrawn from observation, not photographs); color covers by Maxfield Parrish; society drawings by Raleigh; "Local Gossip" drawings by Eliot Keen; and Enright's "Give a Thought to Cuba" series. A **special subscription offer** appears below (one dollar for twelve issues to new subscribers). The smiling baby cartoon emphasizes the magazine's humorous tone. The content suggests this is early 20th-century Life—focused on satirical commentary, illustration, and cultural commentary rather than news.