Life, 1920-12-09 · page 4 of 44
Life — December 9, 1920 — page 4: what you’re looking at
What you’re looking at
This is primarily a **house advertisement** promoting Life magazine's contributors and content. The stylized top hat with a smiling face is Life's mascot, used decoratively. The page highlights upcoming features: Wallace Irwin's "Togo Letters" serialization; dramatic criticisms by Benchley; caricatures by Frueh (redrawn from observation, not photographs); color covers by Maxfield Parrish; society drawings by Raleigh; "Local Gossip" drawings by Eliot Keen; and Enright's "Give a Thought to Cuba" series. A **special subscription offer** appears below (one dollar for twelve issues to new subscribers). The smiling baby cartoon emphasizes the magazine's humorous tone. The content suggests this is early 20th-century Life—focused on satirical commentary, illustration, and cultural commentary rather than news.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Wallace Irwin’s Togo Letters Now running. See Christmas Number. Special Offer Enclosed find One Dollar (Canadian $1.20, «un $1.40). Send Lire for twelve issues to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York. One Year, $5. (Canadian, $5.80; Foreign, $6.60.) There’s Enright. Keep This Under Your Hat rful is always wise. At the present moment it is abso- ential. t twelve issues of Lire will be so cheerful that they will n over backward. Up to the first of April next we have a lot of special numbers coming along—New Year's, Lawyers’, Animal, Palm Beach and ‘the great 2000th Number. If you have already regaled yourself with Lire’s double Christmas Number (now on sale’, you will get some promise of what is to come. There are so many new artists and writers crowding into Li days that it is hard to make note of them, but 2 these There 5 Benchley. Are you reading his dramatic criticisms ap- pearing in every issue? Mr. Benchley is not only humorous, but informing. They tell us that his Confidential Guide is the best in the country. Read it and see. There’s Frueh. Mr. Frueh’s in our dramati good they ar icatures appear every week pages. Do you know how Study them and see. Some of those caricatures he redraws fifteen or twenty times—not from photographs, but from personal observation. There is no- body quite like Frueh. There’s Maxfield Parrish Acknowledged to be the best color artist in America, Mr. Parrish will contribute to coming numbers of Lire a series of covers, unequalled in richness of design and color. See his Christmas cover. There’s Raleigh. Mr. Raleigh’s society drawings are a new feature in Lire, They are coming along now. In finish and technique he has no eq There’s Eliot Keen Now contributing a series of “ Local Gos- sip” drawings, remarkable in tone and atmosphere and delightful in rural humor. Look at them. “Give a Thought to Cuba.” now running in Lire, This series We haven't space this week to tell you more. Where Lire formerly ran fifty distinct ideas it is now running nearly double. Get a copy of Lire, take it home, look it over, and obey that impulse. See coupon. is 157 ee comicbooks.com