Life, 1920-12-02 · page 81 of 97
Life — December 2, 1920 — page 81: what you’re looking at
What you’re looking at
This is a **Christmas-themed advertisement**, not political satire or a cartoon. It promotes Hansen brand gloves as thoughtful gift-giving. The image shows a well-dressed man in a coat and fedora displaying Hansen gloves—positioning them as luxury items demonstrating care and consideration for recipients' comfort across seasons (motoring, driving, dress, work). The smaller figures in the background appear to be other people, contexualizing the gloves as socially appropriate gifts. The text emphasizes Hansen's "specialization" in distinctive design, and includes product details about specific models (gauntlets, mittens, lined/unlined options) and company information (O.C. Hansen Mfg. Co., Milwaukee). A sample glove is shown at bottom left. For a modern reader: this represents vintage advertising using aspirational imagery and gentle social pressure—the notion that quality gloves signal thoughtfulness—typical of early 20th-century Life magazine advertisements.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- CHRISTMAS LIFE NE reason why Hansen gloves are peculiarly appropriate for gifts is the Hansen Specialization: distinctive originality in design and making. Your friends rightly assume that you have given time and thought to their personal needs; you have planned for their comfort and good looks, in all seasons; whether for motoring. driving or dress, work or general wear. Our Glove Book describes the wide variety of the Hansen line—Gloves, Gauntlets and Mittens—lined or unlined. We suggest that you send for it—then see your dealer. He can satisfy you—with one pair or an as- sortment. O. C. Hansen Mfg. Co. 519D Wright St. Milwaukee, Wis The Gaundler held_in the hand above is No 1043. the Cuff Black Horsehude Lamb Fur lined. It combines gauntlet prov teconn with glove freedom Cut at left shows voguish design m Black Grain with nich fur cuff Warmth, elegance, service comicbooks.com