Life, 1920-12-02 · page 80 of 97
Life — December 2, 1920 — page 80: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains three distinct ads: 1. **Old Hampshire Stationery** (top left): Promotes fine writing paper, arguing that correct stationery is as essential to social standing as appropriate clothing for formal events. 2. **Milo Violets Cigarettes** (top right): Markets delicately scented, gold-tipped cigarettes at 25¢ for 10, with distribution through New York and Montreal. 3. **"The Greatest Gift of All"** (bottom): A jewelry advertisement emphasizing gift-giving during Christmas as expressing love and human connection, promoting diamonds, pearls, gems, and watches. The only illustration with narrative content shows a Christmas scene where jeweler's gifts are being presented—depicting the sentimental aspect of holiday giving through material luxury goods. The page reflects early 20th-century consumer culture and etiquette concerns around social class markers: correct stationery, luxury cigarettes, and fine jewelry as expressions of taste and social position.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
( OOD taste requires that your social stationery be as correct as the clothes you wear to formal social functions. And Hampshire Stationery is not only of highest qu ality crisp, crackling, and dis- tinctive in “feel’—but in’ sha and texture it is in perfect ta box of samples will be sent free on request. XN, | i igi YP Violets YU aes Gold Tipped | -——— ——— — j - Cigarettes | Fine Stationery DEPARTMENT G H ¢ aA Of HAMPSHIRE PAPGR COMPANY 25' PEN) a ein oeaee” Mokers of Ord HAMPSHIRE Bonn, South Hedley Falls, Mass. | ir dealer’ cannot supply youwrite | \ : : Bet ot. M. Ve 1790 Broadway New York | THE GREATEST GIFT OF ALL, Lite, Love's bencdietion comes the Split of Christmae-time, the seat cat gift of all—the Gift of Giving. ‘Throughout the ages deep in the hearts of men, bringing forever its joy and Ir 1s best expressed by the most enduri man-made gi —thore AC RUK STOCKINGS ANE SICK NUE (ROTI FRE. GW of the Jeweler’s Handicraft, beautiful socx-18: corron ® Authorized by nal Jeweler y Association _ DIAMONDS + PEARLS + GEMS + JEWELRY WATCHES + CLOCKS + VERWARE comicbooks.com