Life, 1920-12-02 · page 3 of 97
Life — December 2, 1920 — page 3: what you’re looking at
What you’re looking at
This is a **Victrola advertisement**, not political satire. The page promotes the Victor Talking Machine Company's phonograph as a Christmas gift. The ad features elaborately costumed figures—appearing to represent characters from opera or classical music performances—gathered around a Victrola phonograph. The message emphasizes that music, particularly recordings of "great artists," enhances Christmas joy. The ad stresses that a Victrola is the only machine capable of playing the original recordings these artists made, and warns consumers to ensure they purchase an actual Victrola (priced $25-$150) rather than imitations from competitors. The "His Master's Voice" logo (visible in the circular emblem) was Victor's trademark, featuring their famous dog-and-gramophone image.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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