Life — December 2, 1920 — page 3: what you’re looking at

What you’re looking at

# Victrola Christmas Advertisement This is a **Victrola advertisement**, not political satire. The page promotes the Victor Talking Machine Company's phonograph as a Christmas gift. The ad features elaborately costumed figures—appearing to represent characters from opera or classical music performances—gathered around a Victrola phonograph. The message emphasizes that music, particularly recordings of "great artists," enhances Christmas joy. The ad stresses that a Victrola is the only machine capable of playing the original recordings these artists made, and warns consumers to ensure they purchase an actual Victrola (priced $25-$150) rather than imitations from competitors. The "His Master's Voice" logo (visible in the circular emblem) was Victor's trademark, featuring their famous dog-and-gramophone image.