Life, 1920-12-02 · page 2 of 97
Life — December 2, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily a **Pep-O-Mint Life Savers advertisement**, not political satire. The content consists of a poem titled "Christmas Life" (left) and an advertisement for the candy (right). The poem humorously describes a theater date where a man tries to impress a woman but has bad breath. He's advised to eat Life Savers mints. The poem includes parenthetical asides suggesting the awkwardness of their interaction. The advertisement below shows a couple at what appears to be a theater, emphasizing the product as a solution to social embarrassment from poor breath. The tagline reads "The Candy Mint with the Hole." This reflects 1920s consumer advertising strategies: using humor and social anxiety to market products. The "hole" in Life Savers was a distinctive selling point that allowed the candy to last longer while dissolving.