Life — November 18, 1920 — page 43: what you’re looking at

What you’re looking at

This is primarily a **car advertisement**, not political satire. The page features the Cole Aero-Eight automobile from the Cole Motor Car Company in Indianapolis. The headline "There's a Touch of Tomorrow in All Cole Does Today" is a marketing slogan emphasizing the car's modern, forward-thinking design. The vehicle is presented as "a model of mechanical efficiency," appealing to early 20th-century consumer values that prized technological progress and innovation. The tagline "Creators of Advanced Motor Cars" reinforces the company's positioning as cutting-edge. This appears in *Life* magazine's advertising section, using aspirational language typical of automotive marketing from that era—promising buyers they'll own something representing the future.