Life, 1920-11-18 · page 41 of 44
Life — November 18, 1920 — page 41: what you’re looking at
What you’re looking at
This page contains two advertisements rather than political satire or editorial cartoons. **Left side:** An ad for *The Living Age*, a weekly magazine presented as intellectual life-raft against "published twaddle." The copy uses self-deprecating humor—sarcastically suggesting readers are drowning in poor-quality publications and need *The Living Age* as a mental "life-belt." It's pitched as preserving serious Atlantic Monthly standards. This reflects early 20th-century magazine culture's competitive positioning around literary quality. **Right side:** A Chase Drednaut Motor Topping advertisement emphasizing durability. The copy compares selecting a car top to selecting the car itself, claiming Chase tops outlast "several ordinary tops." The illustrated car suggests this is vintage automobile advertising. Both ads use humor and hyperbole typical of period advertising—the Living Age's self-aware mockery of competitors and the Chase ad's comparative durability claims. Neither contains political commentary or caricature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
F you feel as if the ocean of pub- lished twaddle were just about to close over your head for the third time; if you feel that some genuine good reading is necessary to you as a mental life-belt, the time is at hand for you to become a subscriber to The Living Age. It is a weekly magazine of worth-while material. \t is managed by The Atlantic Monthly Company and preserves the historic Atlantic standard. Better give us a try—lots of other people are doing it. THE LIVING AGE BOSTON $6.00 a Year 15¢ a Copy Three Months, $1.50 Six Months, $3.00 THE LIVING AGE, 8 Arlington St, Boston, Mass Gentlemen Enclosed fina $... Name Street Cuy State Foreign Postage, $1.50; Canadian, 50c. “DEFIES TIME AND THE ELEMENTS" | What a Difference a New Top Makes especially one made of the famous Chase Drednaut Motor Top- ping. Be as particular about choosing the top for your car as about choosing the car itself. Tops made of unknown materials add greatly to upkeep costs A top of Chase Dred- naut will outwear severai erent tops. aortic S NCOL= BOSTON NEW YORK CHICAGO DETROIT SAN FRANCISCO comicbooks.com