Life, 1920-11-18 · page 37 of 44
Life — November 18, 1920 — page 37: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The left side features a luxury cigarette ad for "Milo Violets"—delicately scented, gold-tipped cigarettes at 25¢ for 10—targeting affluent consumers. Below is a brief editorial statement about Life's editorial philosophy, illustrated with a cherub figure. It emphasizes that the magazine publishes diverse viewpoints on public issues, encouraging readers to subscribe for "all sides and a lot of fun." The right page is entirely dedicated to travel advertising from the American Express Company, promoting luxury cruises and tours to South America, the West Indies, the Orient, Europe, and domestic destinations like California and Florida. These offerings—ranging from 23 to 70 days at $450 to $2,200—targeted wealthy Americans during what appears to be the 1920s travel boom. No political cartoon or satirical commentary is present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DELICATELY SCENTED-GOLD TIPPED © CIGARETTES pox ne 429 |@) 100-8250 “But each for the joy of the working And each in his separate star, Shall draw the thing as he sees it.” Carrying out this idea sometimes shows widely divergent views on public questions in a single issue, yet all are good. Better subscribe and have all sides and a lot of fun as well. Try it yourself for a year, or, Obey That Impulse, and for a trial trip avail yourself of our Special Offer Enclosed find One Dollar (Canadian $1.20, Foreign $1.40). Send Lire for three months—twelve issues—to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York. One Year $5 Canadian $5.80 Foreign $6.60 ‘ n a v ry y} 9) ‘a yi Tours AND CRUISES SOUTH AMERICA Including thé best there is to see A Cruise—Tour i9 South America and the celebrated January 29th trip over the Andes. Down the 70 days—$2200 up West Coast on the luxurious Pacific Line steamer, “Ebro” —up the East Coast via the Lamport & Holt Line. Seventy days of pleasure on land and sea. An extended program of sight-seeing in al] the principal cities of South America. <D5,0:0:-< O:. WEST INDIES January 15th, S.S. Ulua; February A 19th, S. S. Toloa, of the Great Cruises White Fleet. These new steamers 23 days under built for cruisifg in the tropics offer iw nes the comforts of an ocean liner. Vis- iting Havana, Santiago, Port An- tonio, Kingston, Cristobal, Panama Canal, Port Limon, San Jose and Havana. 0:0: .<£ 35:02 3=0:0- 7 Pst Honohulu, Japan, Manchuria, North and South China and the Philippine Islands. Sailing from Vancouver January 13; from San Francisco January 24, February 5 and 20, March 16, April 2 and 30, May 28 and June 25; from Seattle March 11. Small parties under personal escort. Write for details. Tours To the ORIENT \ Ee (0: <fs,0:0;, Tours + Winter tours to Northern Africa, 1 Algeria and Tunisia, Sicily, Egypt To EUROPE and che Nile. Leaving New York January 6, February 3 and 9, March 9 and 17. Also general tours of Europe sailing frequently during March, April and May. Write for details, 'O:=€ 3-0. CE IOR CALIFORNIA and Conducted tours leaving each week FLORIDA Tours from the middle of January through- out the winter to California and Florida. Stopover privilege enabling individuals to return independently or with a later tour. Write for details. Ox es Ce FH 203! = AMERICAN EXPRESS COMPANY 65 Broadway, New York Offices or Correspondents Everywhere RCE OR 0: 0 Md INTERNATIONAL BANKING, SHIPPING, TRAVEL AND FOREIGN TRADE ESNe) comicbooks.com