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Life, 1920-11-18 · page 36 of 44

Life — November 18, 1920 — page 36: what you’re looking at

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Life — November 18, 1920 — page 36: Life, 1920-11-18

What you’re looking at

This page from *Life* magazine contains several distinct pieces of content: **Main Editorial Content:** The dominant feature is a public health campaign promoting tuberculosis awareness and Christmas seals (visible in the "Life-Saving Movement" section). The message appeals to readers' self-interest: investing in TB control saves the nation money while potentially extending individual lifespans. **Humor/Satire:** Two brief comedic pieces appear: 1. A joke about jazz composer Percy Grainger supposedly writing for "eleven ukuleles and one mixed voice"—satirizing both the novelty of jazz and highbrow composers' dismissal of popular music. 2. A classroom joke where a student answers "Votes for Women" to a patriotism question—satirizing both militant suffragism (referenced as the student's mother being "a militant suffragette") and the absurdity of the answer. **Advertising:** The page includes standard period advertisements for optometry services, a Bermuda hotel, and primarily a *Vogue* magazine subscription offer. The overall tone reflects early 20th-century concerns: public health campaigns, gender politics, and consumer culture targeting women.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LYRE Open Dec. 6 to Mi Dace to Ma Poe ee Bermuda THE HUMAN EYE weighs about an ounce. An ounce of Gold is worth twenty dollars. WHAT ARE YOUR EYES WORTH? The surest way to have good sight is to preserve it while you have it. Have you visited your Optometrist lately for an examination? If you do not know one in your vicinity write this office and we will gladly tell you the names of several near you. Also ask for the little “Conser- vation of Sight” Booklet. It’s gratis. The Emblem of Su nor Optical Service. Pook for a where you Associated Optometrists of America, Inc. Home Otlice, 20954 E. Broad St. A Symphonic Jazz ‘D° you think jazz music will ever be taken up by serious composers?” someone recently asked Emil Oberhoffer, conductor of the Minneapolis Symphony Orchestra. “Tam told,” replied Oberhoffer, “ that Percy Grainger is writing a composition for eleven ukuleles and one mixed voice.” T ACHER (lecturing on patriotism) : What banner, when passing in parade, brings a lump into the throat of every loyal American man? Jouxsxy (whose mother was a militant suffragette): “Votes for Women.” x The Ideal Winter Too PRINCESS HOTEL BERMUDA HOWE & TWOROGER, tly on the Harbor. 1, Reached Line, Whitehall St., N.Y. ites 400. Steamers of Furness days of life. to live. The National Tuberculosis Poiret took seal broton velvet, red Chinese lacquer buttons and the demurest of white ruches to make this unusual frock with its medieval detach- ment denied by that ultra- modern roll of the material around its ample skirt. This is just one of the interesting— and quite diferent — models shown in every issue of Vogue. * SPECIAL OFFER e, If your order ts received immediately, wo ill start your subscription with the ci ent Smart Fashions for Limited ‘comes Number—thus giving you elet numbers of Vogue instead of ten without any extra charge. Since the additional copy must ‘come cut of a small supply on hand to meet the demand for Association, however, assures us that an ordinary every- day business investment of two billion dol- lars in the control of tuberculosis in the United States will not only add two and A Life-Saving Movement HAT would you give to add two and one-half years to your life? doms have been offered for a few hours or Many a modern Croesus would give his every penny for an additional year one-half years to the life of every Amerieg, citizen, but will save this country in elf hard cash a little matter of twenty-three billions. i The sale of tuberculosis Christmas Sealy, December 1 to 11, gives everyone a chanel to help this great national life-saving mom ment, the benefits of which acc one alike. By buying these tu! seals you help to prolong your own life. ff is good insurance. King- $2 Invested in Vogu @ tiny fraction of your loss on a single ill-chosen g Will Save You $200 This year, above all others, when extravagance waste are to be avoided, you should have Veo hand. For now every woman must devote even than her customary care to the selection of her robe, so that not one hat, gown or wrap may re unworn and its price wasted. The gown you buy and never wear is the really eq gown. Gloves, boots, hats, that miss being exactly wha want, are the ones that cost you more than you can affed| VOGUE suggests that before you spend another penny a, clothes, before you even plan your wardrobe, you conal! great Winter and Spring Fashion numbers, WHICH YOU WILL RECEIVE FOR 2 * Eleven if you mail the coupon now Smart Fashions for Forecast of Spring Limited Incomes November 15 Fashio Fe (Extra complimentary copy) Earliest authentic news ¢ First aid to the fashionable woman styler, fully ilustreted y of hot unlimited means. odes Christmas Gifts December 1 Vogue's solution of the Christmas lem, full of new ideas and sug- Gestions. Holiday Number December 15 More gifts and practical ideas for holiday entertaining. Spring Millinery The smartest bate from Pe at clientele. yoal use and Pet extravagances Spring Fashions and Of the smart woman Brides Motor and Southern January 18 Fhe Joretient ‘names: of The new fashions tn motor cl lothes, and the wardrobe for the South: erm. season. Spring Fabrics and Patterns February 1 ‘The very pewest fabrics, and work- ing models for your ‘spring and summer wardrobe. for formal occasions. Paris Fashions In the next few months, during the very period in Vogue's special Fashion Numbers appear, you will be set your entire wardrobe for the coming Winter and Spring, spending hundreds of dollars for the suits, hats, gow accessories that you select. Consider then, that for $2, a tiny fraction of your loss @ ill-chosen hat or gown, you may secure eleven issues of ¥é —an assurance of valuable and new ideas and an in against costly failures. TO NEW SUBSCRIBERS ONLY We're sorry to have to differentiate between new si friends, but the high cost of everything necessitates ou ing this introductory offer to new s bers only. If aren’t getting Vogue's advice, and would like to eco! : season and enjoy it—all you have to do is to sign the ¢ —now. comicbooks.comtyy